The purchaser of defunct automaker Saab’s assets has confirmed it does not plan to stick the “Saab” badge on its new Saab-based cars, marketing them as “NEVS” vehicles instead.

The announcement puts a halt to rumours Saab would be reborn under the auspices of Sweden-based Chinese-backed firm National Electric Vehicle Sweden (NEVS), and adds a sense of finality to the death — again – of the formerly General Motors-owned Swedish car brand, reports Motor Authority.

“Building on our car manufacturing heritage, we will continue to focus on quality, craftsmanship and people-centric solutions, but we will add new dimensions to our business through our partnerships and collaborations,” NEVS president Mattias Bergman said in a statement.

“In doing so, we will leave the Saab trademark and go forth with a new identity that will support our large and increasingly important vision—to shape mobility for a more sustainable future.”

Though it won’t wear a Saab badge, the first NEVS-branded vehicle will be a clone of the old Saab 9-3 sedan, retrofitted with an electric drivetrain and destined for sale in China in 2017.

The car will be built in Saab’s old Trollhättan, Sweden facilities, though NEVS wants to build future vehicles in China, too. The company also has plans for four new models, three SUVs and a fastback sports sedan, based on Saab’s stillborn Phoenix platform. The first of those vehicles should go on sale in 2018.

(via Motor Authority)


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