Five years after showing off a concept version, Lamborghini revealed its production Urus “super sport utility vehicle,” due to hit dealerships late 2018 and marking the Italian supercar manufacturer’s return to the truck market.

The Urus – based on Volkswagen Group’s MLB platform, which also underpins the Bentley Bentayga and Porsche Cayenne – is the spiritual successor to the LM002 “Rambo Lambo” off-roader of the 1980s, though the differences between the two vastly outnumber the similarities.

To start, the Urus is the first-ever turbocharged Lamborghini; it runs a pair of the power-adders off its new model-exclusive 4.0-litre V8 engine, to help it deliver 650 horsepower and some nice low-end torque to all four wheels, through an eight-speed automatic transmission.

Top speed is said to be above 305 km/h (189 mph), making it the world’s fastest SUV; and zero to 100 km/h can be accomplished in 3.6 seconds.

A hybrid model will add an electric motor to that V8 sometime around 2020, but will be designed simply to better efficiency, as opposed to improve performance.

Like its Cayenne cousin and Aventador stablemate, the Urus also boasts rear-wheel steering, so that it can pivot the massive rims – they range from 21 to 23 inches tall – out back, besides the fronts. There’s also torque vectoring, an adaptive air suspension system, and a new “Tamburo” drive mode controller that adds to the usual Lamborghini Strada (street), Sport, and Corsa (race) modes some new options: Terra (off-road), Neve (snow), and Sabbia (sand).


Inside, the brand went for the same feel as in their supercar, one that was driver-focused and sporty yet luxurious; passengers sit low in 12-way adjustable seats up front (18-way available) or on a bench in the rear. A central touchscreen lets them interact with the Lamborghini Infotainment System III (LIS).

Outside the Urus features the radical styling typical of Lamborghini, mixed in with a nod or two to its LM002 heritage. The five-seater features a low roof half the height of the bodysides; a peaked, low hood above hexagon-shaped intakes; substantial rear shoulders; and a rear diffuser out back.

The Sant’Agata-based company had to vastly expand its factory to accommodate Urus production, and that’s because with an expected run of 3,500 units in 2019, Lamborghini plans to essentially double its sales.

When it hits Canadian dealerships in early 2018, you can expect to see a sticker price north of $200,000 US on the window.