Auto sales jumped 6 percent in the first ten months of 2017, a massive gain considering 2016 was already the best year in the history of Canadian auto sales. A growing niche in the Canadian auto industry belongs to European brands, eight of which are growing faster, year-over-year, than the overall industry. These are the 25 most popular vehicles sold by European brands.
Canada’s favourite European cars and SUVs through 2017’s first 10 months
#25: Porsche Macan
#24: Audi A5
#23: Audi Q3
#22: BMW 4 Series
#21: Mercedes-Benz E-Class
#20: Mercedes-Benz CLA-Class
#19: Mercedes-Benz GLA-Class
#18: Volkswagen Atlas
#17: Audi A3
#16: Volkswagen Passat
#15: Mercedes-Benz Sprinter
#14: Audi Q7
#13: BMW X3
#12: MINI Cooper
#11: BMW X1
#10: Mercedes-Benz GLE-Class
#9: BMW X5
#8: Audi A4
#7: BMW 3 Series
#6: Mercedes-Benz GLC-Class
#5: Audi Q5
#4: Mercedes-Benz C-Class
#3: Volkswagen Tiguan
#2: Volkswagen Jetta
#1: Volkswagen Golf
- #25: Porsche Macan
- #24: Audi A5
- #23: Audi Q3
- #22: BMW 4 Series
- #18: Volkswagen...
- #17: Audi A3
- #16: Volkswagen...
- #14: Audi Q7
- #13: BMW X3
- #12: MINI Cooper
- #11: BMW X1
- #9: BMW X5
- #8: Audi A4
- #7: BMW 3 Series
- #6: Mercedes-Benz...
- #5: Audi Q5
- #4: Mercedes-Benz...
- #3: Volkswagen...
- #2: Volkswagen Jetta
- #1: Volkswagen Golf
– October 2017 YTD Sales: +32% to 3,066 – On track to burst past 2016’s record year of Porsche Macan sales, Porsche Canada is on track in 2017 to sell nearly 3,700 copies of its entry-level SUV. The Macan accounts for 45 percent of Porsche sales and has already sold more copies in 2017 — in just ten months — than in all of last year.
– October 2017 YTD Sales: +138% to 3,109 – Newly launched in second-generation form, the latest Audi A5 benefits from the addition of a new bodystyle. The Audi A5 Sportback is, in one sense, an Audi A4 liftback. In another, it’s a more practical A5. Regardless, the entire A5 family has already achieved its best year of Canadian sales ever, and the year’s not over yet.
– October 2017 YTD Sales: -7% to 3,118 – Though lacking the consistent success of its earliest days in late 2014 and 2015, the Audi Q3 is nevertheless a key member of the burgeoning luxury subcompact crossover segment. Most recently, the Q3 achieved its best October to date. The 433-unit performance last month also represented the Q3’s best month since May of last year.
– October 2017 YTD Sales: -22% to 3,158 – Like so many style-centric premium cars, the BMW 4 Series is losing momentum as the market shifts toward the style choice of the day: SUVs. 4 Series sales have tumbled by more than a fifth in 2017’s first ten months, a loss of nearly 900 sales already this year.
– October 2017 YTD Sales: +25% to 3,245 – Combined with its CLS-Class offshoot, the expansive Mercedes-Benz E-Class range is up by a quarter as Mercedes-Benz Canada fills out the fifth-generation lineup with a full slate of powertrains and bodystyles: sedan, wagon, coupe, convertible, plus the new CLS. Granted, E-Class/CLS-Class sales had fallen to a seven-year low in 2016, so this year’s comparison is favourable.
– October 2017 YTD Sales: -10% to 3,299 – Mercedes-Benz’s entry-level model, the CLA-Class is distinguished from the BMW 2 Series by the inclusion of rear doors and from the Audi A3 by its more avant-garde styling. Though more popular than the BMW, the Mercedes-Benz CLA doesn’t sell quite as often as the Audi, sales of which are rising while CLA sales fall.
– October 2017 YTD Sales: -11% to 3,355 – An offshoot of the CLA-Class, the Mercedes-Benz GLA-Class is essentially a Mercedes-Benz A-Class (not sold in Canada) elevated and SUV-ified. GLA sales are sliding in 2017 after peaking at 4,400 units in calendar year 2016, the GLA’s second full year on the market. This is opening up a space for the latest BMW X1, sales of which are rising fast.
– October 2017 YTD Sales: 3,375 – Only on sale since late May, the Volkswagen Atlas has already proven to be a Canadian success story for the increasingly SUV-centric Volkswagen brand. Atlas sales peaked at 802 units in August and remained above the 700-mark in each of the last two months, providing a healthy boost at the same time as Volkswagen launched the second-generation Tiguan.
– October 2017 YTD Sales: +9% to 3,595 – With the first iteration of the Audi A3 sold in Canada from 2005 through early 2013, Audi Canada simply found little success. But A3 sales skyrocketed in 2014, grew even more in 2015, rose again in 2016, and are up by a significant 9 percent in 2017, a gain made all the more significant by the market’s increasingly anti-car movement.
– October 2017 YTD Sales: +4% to 3,601 – Midst a midsize segment in turmoil, Canadian sales of the Volkswagen Passat are on the rise. What’s the explanation? This 4-percent increase is a year-over-year improvement, essentially a comparison between the first 10 months of 2017 and the same period in 2016. And in that latter period, Passat sales had plummeted. You’ll recall that after the late-2015 diesel emissions scandal, sales of the Passat in 2016 fell to a five-year low with less than half the volume achieved in 2012.
– October 2017 YTD Sales: +2% to 3,870 – A commercial van? Yes, the Mercedes-Benz Sprinter — unlike its smaller Metris sibling — is a very popular choice among Canada’s commercial van buyers, many of whom buy in large fleet quantities. Mercedes-Benz Canada is on track to just barely break 2015’s record Sprinter sales results in 2017.
– October 2017 YTD Sales: +8% to 4,070 – An oft-ignored model in first-gen form, the second-generation Audi Q7 is a hit. Now one of Canada’s most popular three-row luxury utility vehicles, the Audi Q7 generates 13 percent of Audi Canada’s volume, up from just 6 percent two years ago.
– October 2017 YTD Sales: -1% to 4,390 – Launching as an all-new model for the 2018 model year, BMW expects the new X3 to be the leader of its pack. After all, the BMW X3 is responsible for igniting the small luxury SUV craze, though numerous competitors from Europe and Japan now sell more often. X3 sales climbed to a record of 5,658 units way back in 2013.
– October 2017 YTD Sales: -10% to 4,546 – BMW Canada sold more MINI Coopers in 2016 than at any point in history, but the brand is highly unlikely to reach that 5,915-unit total in 2017. The good news? MINI is now selling more Countrymans, with the subcompact crossover on track for more than 1,600 sales this year.
– October 2017 YTD Sales: +28% to 5,251 – Canada’s best-selling luxury crossover in the smallest luxury crossover sector, the BMW X1 is experiencing rapid growth as Canadians gradually turn away from older models like the Mercedes-Benz GLA-Class and Audi Q3. X1 sales in 2017’s first ten months have already made this the model’s best year ever.
– October 2017 YTD Sales: -15% to 5,433 – Mercedes-Benz’s first foray into the mainstream luxury SUV arena was with the M-Class, badged as the ML. That is now this, the renamed GLE-Class late in the M/GLE’s third iteration. Still hugely popular, the GLE has fallen off last year’s tremendous sales pace by 15 percent, a drop of roughly 1,000 sales.
– October 2017 YTD Sales: +3% to 5,847 – Responsible for nearly one-fifth of BMW Canada’s volume and one-third of BMW’s utility vehicle volume, the BMW X5 is a verifiable member of the mainstream SUV world because of its popularity, though certainly not its price point. Yet despite its near $70,000 point of entry, the BMW X5 attracts nearly 600 Canadian buyers per month, more than Chrysler manages with its minivan, more than the Chevrolet Trax or Hyundai Santa Fe XL, more than the entire Lexus passenger car lineup.
– October 2017 YTD Sales: +17% to 5,981 – Launched as an all-new model for 2017, Audi A4 sales consequently took off, rising to a four-year high in 2016 and soon to reach an all-time high in 2017, quite likely before the end of the year. The A4 is Canada’s third-best-selling premium passenger car.
– October 2017 YTD Sales: Level at 6,474 – Not the powerhouse it was just a few years ago, in part because so many of its sales now fall under the 4 Series banner, the BMW 3 Series did stop the momentous sales downturn experienced in the recent past through the first ten months of 2017. Once again firmly entrenched as Canada’s most popular BMW, the 3 Series is also Canada’s second-best-selling premium passenger car.
– October 2017 YTD Sales: +91% to 7,090 – After averaging over 5,300 sales for seven years as the Mercedes-Benz GLK, the renamed Mercedes-Benz GLC was slow getting going but now is a dominant figure in the Canadian luxury SUV sphere. Already this year, more than 7,000 GLCs have been sold, by far the GLC/GLK’s best year ever.
– October 2017 YTD Sales: +27% to 8,791 – Canada’s best-selling luxury SUV is, once again, experiencing significant year-over-year growth. In fact, never in the Audi Q5’s history has the Audi Q5 ever not experienced improved sales on a year-over-year basis. This newfound growth level is nevertheless significant, as the 27-percent leap comes in comparison with the previous best year ever.
– October 2017 YTD Sales: +17% to 9,442 – The top-selling premium brand nameplate in Canada is this sedan/coupe/convertible family, the Mercedes-Benz C-Class. Soon to include a low-volume wagon, the C-Class is expected to stand head and shoulders above all other premium passenger cars for some time. But can the C-Class hold off surging luxury SUVs like the Audi Q5 and Mercedes-Benz’s own C-Class-related GLC?
– October 2017 YTD Sales: +25% to 11,937 – It’s early days, but already the new Volkswagen Tiguan — boosted by continued sales of the old Tiguan — which only went on sale late in the summer has already driven the Tiguan line to its best year ever. And the year’s not over yet. Volkswagen Canada’s previous annual Tiguan sales record was 11,459 units in 2015.
– October 2017 YTD Sales: -17% to 15,813 – Once a powerhouse not just among (Mexican-made) European cars but also on the overall car sales leaderboard, the aging Volkswagen Jetta was experiencing steady monthly declines even before the diesel emissions scandal erupted in late 2015. Jetta volume slid 10 percent in 2015, 24 percent further in 2016, and is down 17 percent in 2017.
– October 2017 YTD Sales: +22% to 21,199 – With a vast product lineup including hatchbacks, hot hatchbacks, wagons, and a higher-riding wagon, the Volkswagen Golf is now peaking in Canada as one of the country’s best-selling cars overall. It’s also the best-selling European-badged vehicle in Canada. Only a decade ago, Volkswagen was averaging 1,300 total Golf sales per month. That figure now stands above 2,100.