While the consumer electronics industry has become used to the January ritual played out in Las Vegas in which the major trends for the year ahead are spelled out in the form of new products, it now has to start making room for the auto industry’s share of the show floor.

The International Consumer Electronics Show (CES) is quickly becoming known as the second-most important conference for car aficionados in North America to watch after the Detroit Auto Show.

With infotainment systems, digital displays, and other high-tech features quickly becoming key selling factors in most cars, automakers are clamouring to make a splash at the Las Vegas mega-conference. This year, a record nine car manufacturers took part in the show, covering more than 140,000 square feet of exhibit space.