A man in the United Arab Emirates shelled out 18 million dirhans, roughly $6.2 million Canadian, for a custom licence plate reading, simply, ‘1’ at an auction held there early June.

Businessman Arif Ahmad Al Zarouni won the bidding war for the plate that’d started with an opening bid of around $350,000 CDN, reports the Gulf News.

“I attended the license plate auction only to win number one. My ambition is always to be number one. I have no plan to win other numbers,” Al Zarouni told the media outlet.

The UAE’s Emirates Auctions held the sale the June 4 weekend and auctioned off some 60 special plate numbers, including numbers 777, 100, 1000 and 99999. License plates ‘12’ and ‘22’ cleared $700,000 CDN, while “100” and “333” netted more than half a million each.

With some 1,340 bidders putting down more than $15 million total for the custom plates, it’s said to have been the largest licence plate sale in the UAE.

(via Gulf News)

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