The legendary Hummer all-terrain vehicle is back in production thanks to a resurrection by AM General – its original manufacturer – and VLF Automotive, a Detroit-based automotive company, reports CTV News.
While fans of the rough-and-tough mid-engine Hummer will be happy to hear the vehicle is back in production, they may be disappointed to learn that, though it will be built in Detroit, Michigan, fresh-off-the-line Hummers will only be available to export markets due to prohibitively expensive U.S. crash-test certification requirements.
Yes, we’re afraid that means it won’t be coming to Canada, either, and that it will be aimed instead at markets like China’s.
The Hummer will be built by AM General as a kit vehicle – under new “C-Series” badging, so as to avoid stepping on any trademarkers’ toes – and final assembly will be completed by VLF Automotive at its shop in Detroit.
The C-Series is expected to sell for a sticker price somewhere north of $150,000 USD, with production kicking off this year.
When AM General launched the Humvee back in 1984, it took the world by storm, and it went on to storm thousands of battlefields around the world.
The civilian version of the Humvee – a rough acronym based on the vehicle’s full title of High-Mobility Multipurpose Wheeled Vehicle, or HMMWV) – was dubbed the Hummer, and proved wildly successful thanks to its unparalleled off-road capability and Hollywood street cred (we’re looking at you, Arnold).
In an effort to cash in on its purchase of the Hummer brand in 1999, GM went on to produce Tahoe- and Colorado-based SUVs wearing Hummer badges—though these vehicles had nothing in common with the original Hummer, or its high-tech militarized sibling, the Humvee.
Consumers weren’t duped by the badging exercise, and the Hummer H2 and H3 were subsequent failures (gas prices and GM’s bankruptcy also played their part).
Unfortunately, the original Hummer – then badged the Hummer H1 by GM – was also killed off in 2006 when GM pulled the plug on the entire brand.