Volvo is going big on electric.

The Swedish automaker announced a new ‘global electrification strategy’ on Thursday that would see Volvo expand its current lineup of plug-in hybrids as well as introduce a new fully electric vehicle by 2019.

“We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream,” Volvo President and CEO Håkan Samuelsson said in a statement. “We are confident that by 2020, 10 per cent of Volvo’s global sales will be electrified cars.”

The new electrification strategy has actually already begun with the launch of the T8 Twin Engine All-Wheel Drive plug-in hybrid version of Volvo’s XC90 SUV. Following the XC90 plug-in will be a plug-in hybrid version of the forthcoming S90 sedan.

From there, the plug-in tech will likely filter down into the rest of Volvo’s car lineup.