Ford is showcasing its latest technology and racing success through a virtual reality app available through iTunes or the Google Play store.
Ford’s virtual reality efforts are focused on the brand’s racing program, and take a ‘story-telling’ approach that will familiarize viewers with the carmaker’s most cutting-edge innovations, reports SportTechie.
And Ford has an interesting story to tell, clinching the top-step of the podium in this year’s running of the 24 Hours of Le Mans, a victory that comes exactly 50 years after Ford’s crushing 1-2-3 finish in the 1966 running of the race.
Virtual reality technology effectively allows users to view an artificial environment in a dynamic experience. By sealing off your vision in VR goggles, your brain is forced to rely solely on the optical information fed through the VR headset.
Physically moving around alters the visual perspective, thus giving the viewer the impression that their virtual environment is real.
Ford partnered with Tool of North America to execute the VR project, relying heavily on Tool to bring the story to – digital – life.
Footage in the app includes a 360-degree view from inside the Ford GT race car, as well as a walk around in the Ford garage and in the pit lane.
VR goggles are not needed to watch the storytelling footage, and you can watch the clip above with or without VR goggles.
(Ford via SportTechie.com)