A Michigan woman took advantage of a TV show’s rabid fanbase to trade a packet of McDonald’s dipping sauce for a 2004 Volkswagen GTI. Okay, let us explain.
At the beginning of the just-finished season of sci-fi-themed adult cartoon show Rick & Morty, protagonist Rick ends an episode by explaining his life’s ambition (or more specifically, the season’s plotline) is to track down the Szechaun McNugget dipping sauce McDonald’s released for a limited time in 1998 as a tie-in with the Disney movie Mulan, set in China.
The punchline to the 30-second rant he goes on about the sauce is that there is no real purpose in life, and the sauce is just a stand-in for the philosophical absurdity of existential meaning; apparently some fans didn’t get the joke, and have actually made it their life’s ambitions to get their hands on some incredibly hard to find Szechuan dipping sauce.
The value of Szechuan McNugget sauce skyrocketed as a result, and McDonald’s, which had no formal affiliation with the show, decided to take advantage of the sauce’s new-found popularity by re-releasing it in limited quantities for a single day earlier this month.
On auction site eBay, the going rate for a one-ounce packet of the sauce seems to be at minimum $100, though there are offers for, for example, a half-gallon of the stuff going for $15,000. At least 20 people have bought a framed picture of the Szechuan sauce packet for $10 each.
Rachel Marie from Macomb, Michigan, one of the lucky few to actually get their hands on a packet, originally was hoping to trade hers for a pin collection, but when she got offered a Volkswagen GTI, she couldn’t turn it down.
No run-down beater, this Mk 4 hatchback comes fitted with custom rims and the more-desirable 1.8-liter turbo four-cylinder and five-speed manual. We think Marie may have come away ahead in this trade.
(via The Drive)