Fiat Chrysler Automobiles took the wraps off of its Jeep Wrangler 75th Salute concept vehicle this week, a tribute to the iconic brand’s history and military heritage built to commemorate the 75th anniversary of Jeep.

“We are creating this unique Jeep Wrangler 75th Salute concept vehicle in celebration of the brand’s legendary history, and to demonstrate that 75 years later, today’s iconic Jeep Wrangler is instantly recognizable and clearly connected to the original Willys MB,” said Mike Manley, head of Jeep brand.

“Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.”

The Wrangler 75th concept is very much in keeping with the look and function-over-form nature of the original Willys MB from which it draws inspiration.

Based on the Wrangler Sport, the Wrangler 75th concept is all about rugged functionality. The design includes heritage cues such as the absence of B-pillars and doors; 16-inch steel wheels wrapped in military non-directional tires; hood latches; steel front and rear bumpers with tow hooks; low-back canvas seats; and, of course, an olive-drab colour scheme.

Custom wood hood blocks and side mirrors and bronze commemorative fender badges are among its other special features.

Built on the same assembly line that has produced the Wrangler for decades in Toledo, Ohio, the Wrangler 75th Salute concept is powered by a 3.6-litre Pentastar V6 engine mated to a six-speed manual transmission.