Porsche and Microsoft’s Turn 10 Studios announced a partnership April 12 at the New York International Auto Show that promises to produce a multitude of Porsche-themed gaming experiences.
The German automotive brand also recently joined forces with Sony’s Polyphony Digital Gran Turismo franchise for the first time in the popular gaming series’ history.
Porsche has historically been very guarded about which video game publishers it lets digitize its cars, and for decades had struck an exclusive deal with the Electronic Arts (EA) game studio.
Microsoft’s Turn 10 Studios was one of the first game publishers to earn itself an exception to that contract.
Now Porsche-philes can look forward to getting behind the virtual wheel of 57 iconic Porsches, including the 1960 718 RS, 2016 911 GT3 RS, and 2016 Cayman GT4, in the Forza Motorsport gaming experience, while the Gran Turismo experience will reportedly start out with a limited number of virtual Porsche offerings.
The lion’s share of Porsche gaming interaction will come via Microsoft’s Forza Motorsport game franchise, developed for Xbox consoles.
Along with the broader partnership announcement, a Porsche Car Pack was released for Forza Horizon 3, available for immediate download.
Microsoft says its Forza franchise is home to the largest online racing community in the world, with over four million players racing each other online every month.
Porsche stands to sell more cars by hooking gamers up with its vehicles’ unique driving dynamics and engine acoustics, according to the brand’s sales and marketing department.
“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world,” says Detlev von Platen, executive board member at Porsche.
“Racing games and e-sports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car.”
The in-game renderings look stellar, and we can’t wait to get behind the digital wheel.