Porsche is upset with people buying and just sitting on its finest sports cars instead of enjoying them, and the company is on the cusp of implementing changes in its sales process that will cut down on soulless car collecting and profiteering.
In a recent interview with Car and Driver, Andreas Preuninger, Porsche’s GT-division boss, told the outlet Porsche’s higher-horsepower rear- and mid-engined cars are intended for curvy roads and race tracks—not zero-mileage speculative investing.
“I personally like to see my cars being used. That’s what we build them for. They are just too good to be left to stand and collect dust,” said Preuninger. “I don’t like this business of people buying our cars to make money on them. That was never our intention.”
Porsche’s skunkworks GT division carefully crafts all of its cars to exacting design specifications, and often with exotic materials, but it’s those GT cars that have seen a significant number of buyers simply store them a few months and then sell them after hiking the price up astronomically.
Production capacity is limited, so sales numbers are limited—but production caps were never aimed at lining customer’s pockets.
“The purpose of limiting a car is not for it to gain value. We don’t want to be laying money on each car’s roof when they run out of the factory,” explained Preuninger.
Porsche’s crème de la crème 911R was also singled out by the GT design boss as a car that too often falls into the wrong hands; several of that model’s owners complained to the automaker that the later release of a manual-transmission GT3 that performed comparably with the 911R may have slightly lowered the R’s sky-high resale value.
Preuninger dismissed these complaints, saying the 911R is not a “hedge fund” and shouldn’t be considered as such.
To cut down on the excessive car flipping of Porsche’s GT cars, the brand says it will closely monitor customer’s ownership habits, and will not sell its most sought-after cars to those who have a history of profiteering.
“We are monitoring very closely who is flipping cars,” concluded Preuninger.
“We do not build too many cars and we know most of our customers well—we like to have a name for every car before we build it.”