Women are more easily provoked while driving than their male counterparts, according to a behavioral science experiment recently conducted by Goldsmith’s University of London, England on behalf of Hyundai Motor UK.
The study attributed the more volatile emotional response of women to “ancient ‘defence’ instincts from when humans were hunter-gatherers,” hypothesizing that pre-historic women would, at times, need to fend of attacks without the protection of men, and a faster escalation of anger served to ward off would-be threats.
Hyundai says women were more likely to respond with anger than male drivers in all test scenarios simulated in the recent study, and on average, women were 12 percent angrier than men behind the wheel.
The study measured the emotional responses of 1,000 drivers after stimulating the senses of sound, sight, smell, touch and taste; the impact of this “sense testing” was then compared between male and female participants.
Interestingly, the study also revealed roughly a third of men find it easier to have a meaningful conversation while they’re driving than while they’re not, and 14 percent felt that conversing while driving actually improved their driving.
About 84 percent of drivers studied reported that “empty roads” made them happy, while 78 percent said “the countryside” and 69 percent said “the seaside” made for a pleasurable drive.