Rolls-Royce unveiled its latest creation, the one-off Sweptail coupe, May 27 at the Concorso d’Eleganza held near Lake Como, Italy, and it’s reportedly the most expensive new car ever sold, with a price tag rumored to be in the neighbourhood of £10 million ($17.2 million CDN), according to the Telegraph.

One very well-heeled Rolls-Royce connoisseur commissioned the Sweptail back in 2013, and the British luxury marque had been hard at work on the project ever since, finally revealing the completed car at the renowned Villa d’Este concours on the shores of Lake Como.

The two-seat Sweptail is based uon the underpinnings of the current-generation Rolls-Royce Phantom Coupe, but trades that vehicle’s interior and exterior in favour of a completely bespoke design.

The client that commissioned this car requested the British manufacturer incorporate the lines of swept-tail Rolls-Royce cars of the 1920s era into the design; the resulting automobile has a bold, authoritative stance with exterior elements that strongly recall the features of luxury yachts.

Whatever its actual price tag, Rolls-Royce says the Sweptail stands as evidence of its leadership in coachbuilding and customization.

“Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.

“Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding.”

The 103EX he’s alluding to is a radically designed, highly futuristic Rolls-Royce concept car that bows to an autonomous automotive future.

The proud – though anonymous – new owner of the Sweptail is not alone in desiring a Rolls of his own creation, and Rolls-Royce says there are other one-off automotive masterpieces in the wings.

“We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury,” concluded Müller-Ötvös.

(Rolls-Royce; The Telegraph)