Mercedes-Benz will unleash its most powerful sports cars on the frozen surface of Lake Winnipeg this winter via the AMG Driving Academy, a hands-on performance driver training program sure to punish the ice.
By welcoming performance driving enthusiasts to its new facilities in Gimli, Manitoba, Mercedes-Benz will inevitably breathe high-octane life into the friendly Canadian town between the months of January and February.
Participants stand to gain experience in the craft of car control, attempting controlled slides, threshold braking and acceleration while completing coached driver training exercises.
Underlying the behind-the-wheel training will be a complement of classroom training, video analysis, and “perfection training,” as Mercedes calls it (we suspect it has something to do with telemetry analytics).
Finally, those who conquer the ice will have the opportunity to conquer each other in the AMG “Race of Champions” grand finale event.
The driving course will be laid out on the ice with classic corners borrowed from the Canadian Tire Motorsport Park (formerly known as Mosport Raceway), Laguna Seca, and Mont-Tremblant race circuits.
“The Municipality of Gimli is getting geared up, literally, to welcome Mercedes-Benz to its community this winter,” said Peter Peiluck, Deputy Mayor of Gimli.
“It will be an exciting five weeks around town, I’m sure. The local residents will have new excitement to embrace this winter, and we are sure our frigid-season tourists will get in the GO lane and come out to watch.”
Before launching in Gimli this winter, AMG’s winter driving academy was exclusive to a frozen lake in Sweden.