Mercedes-Benz is planning to sell its A-Class compact sedan in North America starting fall 2018 in a bid to gain market share and attract younger buyers, reports Automotive News.
Mercedes-Benz has not officially confirmed the A-Class sedan will be sold in Canada, but the brand’s new A-Class concept vehicle is featured on Mercedes-Benz Canada’s website, and multiple news sources have reported the car will likely be rolled out across North America.
Considering Canadians’ affinity for small, European sedans, it seems a sure bet the baby Benz will be circulating roads of the Great White North in short order, especially when factoring in insider confirmations the car will be sold in the previously-compact-car-averse U.S. market.
“I’m very excited about it,” said Jeff Aiosa, a Mercedes dealer in New London, Connecticut, who was privy to seeing the actual production version of the A-Class that will make it to our shores while attending a dealers’ meeting in Miami, Florida early June.
“It just gives us another opportunity to bring that youthful buyer in and have them grow up with the brand. It looked like it would be very appealing to the Millennial buyer.”
The current A-Class sold in international markets is driven by its front wheels, with fuel-sipping four-cylinder engines powering the vehicle. The layout is cab-forward, maximizing cabin and rear storage space.
Until now, the A-Class has always been sold as a hatch-back, but for the first time, Mercedes plans to sell both a hatch and a sedan version of the car.
The brand’s A-Class sedan concept launched at the Shanghai Auto Show late April, showing off a sleek body married to a futuristic, tech-savvy interior design.
Mercedes noted several design features when launching its diminutive concept, highlighting the car’s body length of 4,569 mm (179.9 inches), width of 1,869 mm (73.6 inches) and height of 1,463 mm (57.6 inches).
The A-Class comes with exclusive 20-inch lightweight alloy wheels; Panamericana grille with vertical chrome inserts; vehicle-specific headlamps and tail-lamps with an internal grid structure coated in UV paint for unique visual impact; a front lower air intake featuring a diamond-grid pattern; integrated exhaust mouldings; and a panoramic glass roof.
When it launches in North America late next year, the A-Class is expected to carry a price tag starting in the low $30,000 range—the base model may even dip into the high twenties.