Rolls-Royce is bringing production of its current-generation Phantom VII luxury automobile to an end—with an all-new replacement hot on its heels.
The seventh-generation Phantom reaffirmed Rolls-Royce’s position as a global leader in luxury automobile production, helping the English automaker grow its sales figures while fattening profits under the ownership and influence of BMW Group.
Recently released design concepts for the car’s successor show Rolls-Royce has set its sights on new-age luxury with a heavy focus on connectivity and automation. It’s likely the Phantom IIX will feature some level of self-driving capability—somewhat fitting for a car that has long been synonymous with chauffeurs.
The final example, which rolled off the assembly line in Goodwood, England on January 31, was a long-wheelbase version, commissioned by a buyer who Rolls-Royce describes as “a renowned contemporary Rolls-Royce collector.” We’re assuming he paid a premium for what will undoubtedly prove to be a highly valuable collector car.