A Maserati owner is in the doghouse with animal rights activists after posting a video to Instagram showing him using a Maltese puppy to wash his supercar.

The video was posted to an account on social media site Instagram called Rich Kids of London, which features photos and videos of the British capital’s young and well-heeled living the high life.

Not surprisingly, it attracted a lot of attention very quickly, much of it negative. One commenter called the Maserati owner “a moron with a fast car.” Another wrote “… karma will bring poverty and pain to this pathetic, entitled account. Please give that precious puppy to a loving, caring and attentive family.”

Yet others came right out and accused the car’s owner of abusing the puppy.

A woman named Scarlett Caplan, claiming to be the dog’s owner, defended the video, which was captioned with a note reading: “No puppy was harmed in this video – all smiles and tail wags here.”

Caplan was quoted in The Independent pointing out it’s clear the dog was not in distress, and that people were “taking this way too seriously.”

The vehicle seeing the backside of the pup in the video is a Maserati MC12, a V12-powered supercar of which the manufacturer made just 50. The cars were sold new for about $1.5 million.

Since the video was posted on May 16, it has been viewed more than 65,000 times.

This is the second time recently that a vehicle owner has been criticized for their treatment of a dog while washing a vehicle: a Newfoundland man was charged with causing distress to an animal after exposing it to high-pressure water in an automated car wash.

(via The Independent)