Hyundai’s upscale Genesis division has pulled the wraps off its third and smallest sedan, the G70, in a star-studded event in South Korea.

Notably, the launch comes a day after the Frankfurt auto show’s opening, signalling the Genesis brand’s desire to ensure what could be its strongest seller yet doesn’t get lost in the media’s coverage of one of the world’s most important auto shows.

As important as this model is for Genesis, it gives the company a three-model sedan lineup at a time when sedan sales in North American are falling, with crossovers and SUVs taking up the slack. Genesis acknowledges that in the G70’s press release, stating the brand will now begin “strengthening its lineup with SUVs and alternative powertrains.”

This was a global launch, so it included details on cars that will be sold in all markets. Those specifics include three available powertrains, including a 2.0-litre four-cylinder and 3.3-litre V6 turbocharged gasoline engines, and a 2.2-litre turbodiesel that we would bet against coming to Canada.

Genesis says the V6 will be the “backbone” of a Sport trim, putting its 365 hp and 376 lb-ft of torque to work scooting the G70 from zero to 100 km/h in 4.7 seconds and to a top speed of 270 km/h.

The turbo four will crank out 249 hp (252 with an optional sport package) and 260 lb-ft. Cars with both engines will come with a launch control feature for optimized off-the-line acceleration, electric power steering, multi-link rear suspension, torque vectoring, and a mechanical limited-slip rear differential.

Notably, there’s no mention of all-wheel-drive, which has become de rigueur in upscale cars of all kinds, including the BMW 3 Series, Lexus IS, and Mercedes-Benz C-Class, cars G70 buyers will be likely to cross-shop.

Genesis calls out the G70’s active safety features, like a forward collision avoidance assist system that can recognize other cars, pedestrians, and cyclists. The automaker hasn’t said whether its Genesis Active Safety Control suite will be standard across the line, but it does say it is aiming for top marks in crash tests conducted by safety organizations around the world, including the U.S.-based Insurance Institute for Highway Safety (IIHS) and National Highway Traffic Safety Administration (NHTSA).

The G70 will also get a smart posture control system said to automatically adjust the driver’s seat to the optimum position based on information he or she inputs.

High-tech features will include an eight-inch infotainment display that supports the Apple CarPlay and Android Auto platforms, as well as an optional 15-speaker Lexicon sound system.

More G70 details for the Canadian market will come later this year, but Genesis Canada product strategy manager Patrick Danielson said the Canadian-spec car “will have a few fun surprises.”