Hyundai will be ending production of the Genesis Coupe this year as the Genesis nameplate is spun into Hyundai’s own new luxury brand, the Globe and Mail quoted a Hyundai spokesperson late July.
The new Genesis brand will centre on sedan offerings at launch, though Hyundai’s Chad Heard said a new coupe may slot into Genesis’ six-car range by 2021.
The rear-wheel-drive V6- or four-powered Genesis Coupe debuted in 2008, but its niche enthusiast appeal has meant its sales have always been tepid from the start. Peak numbers showed up in 2010, with 3,113 units sold in Canada.
Last year saw the Coupe’s sales bottom out at 1,029, though the car was on pace to better that slightly for 2016. With no immediate plans to replace the car, Hyundai’s lineup will be without a rear-drive coupe for at least the next five years, apparently.