Unlike hitting up Home Depot for a $40 gallon of paint to re-coat your living room, the privilege of choosing a custom colour for a new car tends to be reserved for those with deep pockets, as evidenced by the revelation Ford will paint its GT supercar any shade the buyer wants—for $30,000.

An Arkansas car dealer called Elite Autos LLC, which claims it has “more Ford GTs in inventory than any other dealer in the world,” recently posted to its Facebook page a photo of two apparently very special GTs.

These ones stood out because they had been ordered through a Ford program in which the automaker will sample any colour you want and then apply it to your GT.

It’s not a new concept: prestige car manufacturers like Bentley and Rolls-Royce have been cranking out bespoke cars for years. More recently, brands like Porsche and Lexus have rolled out paint colours that are special not for being bespoke, but just for being expensive and/or exclusive.

Among the shades GT buyers have opted for include Beryllium Orange (sampled from a Saleen S7) and a pair of Lamborghini colours called Arancio Borealis and Verde Mantis.

In case you’d forgotten, the Ford GT is the second modern generation of the car that builds on the heritage of the GT40, the race car Ford developed to compete against Ferrari in endurance racing after the Italian company rebuffed the Blue Oval’s offer to buy it.

The new GT is powered by a 3.5-litre turbocharged “EcoBoost” V6 that makes 647 hp and can reportedly sprint from zero to 100 km/h in less than three seconds.

(via Road and Track)