Ford is moving to block Lynk & CO – a Chinese automotive startup owned by Geely and Volvo – from trademarking its name in the U.S. due to copyright infringement, reports Automotive News.
The American automaker has until November 15 to file a motion to formally oppose Lynk & CO’s trademark application after receiving an extension from the U.S. Patent and Trademark Office earlier this month.
Ford says Lynk & CO sounds too much like Lincoln, and asserts that some potential customers will confuse the upstart for its flagship luxury brand.
“The Lincoln brand has a rich 100-year history and we intend to protect its reputation,” wrote a Lincoln representative in an email to Automotive News.
“Lynk & CO is infringing on the Lincoln … trademark and we are taking legal actions to prevent them from using their infringing mark. Their name as it stands will confuse customers.”
Ford has business history with Geely, the parent company of Lynk & CO, after selling the Volvo brand to the Chinese company in 2010.
It’s not clear how the U.S. Patent and Trademark Office will rule, but we should learn whether Lynk & CO will need to pick another name sometime next year.