An early example of Honda’s sports-car-slaying Civic Type R hatch was listed on Autotrader.ca early July for a jaw-dropping $82,000.
The ad has since been removed, presumably because the car has been sold – and for what price, we have no idea – but the initial listing showed just eight kilometers on the odometer, rendering it very much a new car.
In Canada, the manufacturer’s suggested retail price (MSRP) is just that, a suggestion, and it’s not illegal for a dealership to ask for more than MSRP on a new vehicle, as long as it clearly advertises the actual asking price.
That said, the supply-and-demand curve readily applies, and dealers can only get away with such antics on highly anticipated vehicles that will be in short supply—think Porsche’s GT cars, or manic muscle car specials such as the Dodge Challenger Demon and Ford Mustang Shelby GT350R, a vehicle which is selling for $20k to $40k over MSRP at most Ford SVT dealers across Canada.
The Honda Civic Type R starts at $40,890 in Canada, meaning the ambitious car-flipping seller was asking for roughly double MSRP—a stretch, even for such a sought-after hot hatch.
For $80k, a car enthusiast can find themselves in a superlative sports car, such as a BMW M4, or Porsche Cayman, and it’s hard to imagine a track addict electing to drive a Civic – even the Type R – instead of a couple of the best sports cars to surface from Germany.
Still, the first Civic Type R delivered to America reportedly sold for a staggering $200,000 US at auction, proving that, with deep pockets in the room, a car is worth what ever the highest bidder is willing to pay for it.