BMW and Mercedes-Benz are both looking to scale back their model offerings after expanding them to include nearly every niche under the sun, reports Left Lane News.
Both brands increased their sales in emerging markets including China and India, but these markets were coy on coupes and convertibles, eschewing the brands’ more seductive models in favour of standard sedans, SUVs, and crossovers.
“The specialty cars, these coupes and convertibles, were always niche cars,” Mercedes boss Dieter Zetsche said at this year’s Geneva Motor Show.
“The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars.”
BMW shared the same sentiment in an interview with Car & Driver, saying new models are on the way, both others are on the way out.
“We’ve got an X2 and an X7 coming, and there are a few others, but I also know – because we’ve taken decisions – that some body styles will be removed in the future,” said Ian Robertson, BMW NA sales and marketing head.
(Left Lane News and Car & Driver)