We look brand-by-brand Canadian at the sales results for every automaker for calendar year 2014
Volvo reported a 4% decline to 4,466 units in 2014 which amounts to just half of what the brand managed only seven years ago. Scion sales dropped 20% to 3,962 units, a four-year low. Smart volume jumped 14%, or 313 units, to 2,550 sales. Jaguar volume rose 16% to 1,460 sales. Maserati volume more than doubled to 468 units. And rounding out the brands at the bottom that registered Canadian sales in 2014, Alfa Romeo sold their first two 4Cs.
- 2014 Sales: up 34.0% to 4933 – Even without an additional 1223 sales from the Macan, which was introduced in May, Porsche Canada still would have broken their one-year-old sales record. With the Macan assisting, however, Porsche smashed its previous record by more than 1250 units.
- 2014 Sales: down 10.5% to 5383 – 2014 won’t be looked back upon as a wonderful year for the Mini brand as the delayed replacement for the core Hardtop model and the lack of demand for the outgoing version brought down sales for much of the year. Yet hidden in the calendar year numbers was a record-breaking fourth-quarter for the Mini brand, as the new 5-door and the new 3-door helped the brand generate 35% of its 2014 volume in Q4.
#27: Land Rover
- 2014 Sales: up 22.3% to 6283 – In a market that’s gone crazy for SUVs and crossovers, both premium and otherwise, Land Rover was well suited to making hay in 2014. Record sales for the brand came as the brand debuted the upcoming Discovery Sport, an attempt to make non-Range Rover models as productive as the current range-toppers.
- 2014 Sales: up 17.3% to 6819 – Lincoln sales climbed to a three-year high in 2014, though the brand’s year end total was down 21% compared with 2010 Lincoln output. The slowly departing first-gen MKX brought numbers down; the arrival of the new Escape-based MKC brought numbers up. Without the MKC, Lincoln sales would have been down 15% to fewer than 5000 sales in 2014.
- 2014 Sales: up 4.1% to 8027 – The next best thing from Fiat will be the handsome 500X, a “larger” vehicle which may well see demand for the current 500L dry up. The 500X is surely needed – second-half volume in 2014 was down 21% to just 2950 units.
- 2014 Sales: up 15.0% to 10,291 – In a record-setting year for Nissan Canada’s upmarket division, Infiniti twice reported more than 1000 sales, in both March and October. The Q50 sedan and Pathfinder-related QX60 are the heavy lifters, generating two-thirds of Infiniti’s Canadian sales.
- 2014 Sales: up 9.7% to 10,538 – Cadillac’s struggles in the U.S. are documented anew nearly every day. But 2014 in Canada was very different, as the Cadillac brand reported its highest sales since 1979. A new Escalade was a big factor in 2014, as the regular and long-wheelbase versions combined for a 41% year-over-year improvement.
- 2014 Sales: up 10.1% to 17,565 – Lexus was one of eight luxury brands to report record-high Canadian sales in the 2014 calendar year. The mighty RX led the way, accounting for 45% of the brand’s total sales. Lexus also began selling a smaller sibling for the RX in December. The NX generated 296 sales in 2014’s final month, equal to one-in-five Lexus sales.
- 2014 Sales: up 31.0% to 18,745 – Buick reported record global sales in 2014, but the North American tallies aren’t what they once were. Relative to the recent past, of course, Buick is a fast-growing brand in Canada, with an additional 4435 sales in 2014 compared with 2013. Much of that growth is attributed to the Encore subcompact crossover. Exclude it from the mix and Buick sales (LaCrosse, Regal, Verano, Enclave) were down 9% in 2014.
- 2014 Sales: up 2.8% to 19,533 – With renewed interest in Acura’s sedan lineup thanks to the departure of the TL and TSX and the arrival of the TLX, Acura sales increased in 2014 to the highest level since 2007. But utility vehicles continue to be the brand’s bread and butter, as the MDX and RDX accounted for two-thirds of the brand’s Canadian volume.
- 2014 Sales: up 7.6% to 22,704 – Record sales for Mitsubishi in 2014 were enabled by one of Canada’s entry-level models, the Mirage. With 4048 units, the Mirage accounted for 18% of Mitsubishi’s Canadian volume in 2014. Without it, Mitsubishi sales were down 12% from the previous record-setting year, 2013.
- 2014 Sales: up 19.5% to 24,514 – Like the two top-selling premium auto brands in Canada, the country’s third-ranked premium brand set a sales record in 2014. Unlike those brands, Audi’s growth in 2014 was rapid, climbing 19.5%, or 4008 units.
- 2014 Sales: down 2.9% to 24,716 – Although Chrysler’s 2014 achievements appear weak, the benefits of the brand’s new 200 sedan weren’t truly felt until the latter portion of the year. Chrysler sales increased in each of 2014’s final six months, surging 31% in the second-half, a period in which 200 volume jumped 60%, year-over-year.
- 2014 Sales: up 3.5% to 32,805 – BMW came up 1123 units shy of conquering Mercedes-Benz as Canada’s top-selling luxury brand in 2014. But 2014 was still a record-breaking year for the BMW brand. BMW increased the size of its lineup with new versions of the 3-Series and 4-Series and the electric i3 and saw a spike in demand for its X5 SUV.
- 2014 Sales: up 9.3% to 38,005 – Excluding Sprinter vans, Mercedes-Benz’s Canadian sales jumped 8% to 33,928 units in 2014, with the brand’s cars rising 8% and their SUVs and crossovers jumping 9%. Mercedes-Benz’s most noteworthy marketplace success in 2014 was the roll-out of the latest S-Class, sales of which shot up 136% compared with 2013.
- 2014 Sales: up 14.3% to 42,035 – Subaru reported record-breaking sales in each of 2014’s twelve months, and thus an obvious record-setting calendar year, as well. Although Subaru still operates with a relatively small lineup and only a handful of different powertrains, the brand has clearly flung itself into the mainstream with genuinely high volume in both Canada and the United States.
- 2014 Sales: up 4.8% to 65,677 – Discouraging U.S. numbers in 2014 were not mirrored by the Volkswagen brand in Canada. 2014 was a record-breaking year for Volkswagen, with improved Jetta numbers, a second-half surge from the new Golf, and continually improving Tiguan sales. The Volkswagen brand’s market share in Canada, 3.5%, more than a full percentage point stronger than VW’s market share in the U.S.
- 2014 Sales: down 3.4% to 70,007 – Only three of Canada’s top 20 brands posted year-over-year sales declines in 2014. At Chrysler, the decline ended at the midway point. At Dodge, the decline was overshadowed by its parent company’s surge, as Chrysler Canada/FCA saw its market share climb from 14.9% to 15.7%. At Kia, 2014 marked a second consecutive year of decline: two declines in two record-breaking years for the auto industry. Sales fell 7% in 2013 and 2014 volume was down 10% compared with 2012’s banner year.
- 2014 Sales: up 57.8% to 70,503 – Jeep is Canada’s fastest-growing auto brand. With 25,819 extra SUVs and crossovers sold in 2014, Jeep moved up two spots from 13th in these rankings last year and the year before. Jeep improved its market share from 2.6% in 2013 to 3.8. Even without the new Cherokee, Jeep sales would still have risen 7% in 2014, outpacing the industry as a whole.
- 2014 Sales: up 0.3% to 72,098 – Barely increasing their 2013 sales totals in 2014, Mazda struggled to move the strong-selling 3 back to the high output levels of its glory days and relied on the CX-5 instead for growth. Sales of the 6 fell 30%; the soon-to-be-replaced 2 slid 40%. Mazda Canada volume was up 2.6% through the end of October but then tumbled, on a monthly basis, 14.3% in November and 11.5% in December.
- 2014 Sales: up 4.8% to 75,246 – GMC brand sales increases to a 15-year high in 2014 as the Sierra pickup (responsible for 64% of GMC sales in Canada) improved 2.4% and the brand’s Acadia, Yukon, and Yukon XL SUVs jumped 26%, 50%, and 50%, respectively.
- 2014 Sales: down 7.2% to 92,996 – Dodge was the highest-volume brand in Canada to report a year-over-year decline in calendar year 2014. Blame the loss of the Avenger, in part. That car alone represented 7143 lost sales. But Dodge also suffered a 19% loss in Charger sales and a 23% decrease in Dart volume. The Journey was down 11%. The Grand Caravan is the main Dodge draw. Its sales were up 11% to 51,759 units, 56% of the Dodge brand’s total.
- 2014 Sales: up 14.4% to 93,760 – Record sales of the Ram brand’s truck lineup and 5239 commercial van sales powered Ram into seventh place, up one spot and 11,789 sales compared with 2013. The Ram P/U is Canada’s second-best-selling truck line and second-best-selling vehicle line overall.
- 2014 Sales: up 27.3% to 105,154 – Nissan Canada’s namesake division topped the 100K mark for the first time on its way to a second consecutive record-breaking year in 2014. In a stagnant car market, Nissan reported an 18% year-over-year car sales increase. The Rogue crossover is the brand’s top seller, however. Rogue volume jumped 71% to 28,827 units in 2014, 27% of Nissan’s total.
- 2014 Sales: up 0.7% to 138,104 – Hyundai Canada sales have increased in each of the last 11 years, and while the two recent record-breaking years have resulted only in modest year-over-year gains, history reveals massive improvements. 2014 sales were up 135% compared with Hyundai Canada’s volume in 2004. At issue? Hyundai’s share of the Canadian market slipped from 8.1% in 2012 to 7.9% in 2013 to 7.5% in 2014.
- 2014 Sales: up 3.6% to 144,271 – Even without internal GM competition in the form of Pontiac, Chevrolet is not the brand it was just a decade ago. 2014 volume, although up to a three-year high thanks to strong Silverado truck volume and Cruze improvements, is 32% compared with a decade ago.
- 2014 Sales: up 5.3% to 152,893 – Record Honda volume led the brand to a second consecutive third-place finish. As the builder of Canada’s best-selling car, the Civic, and Canada’s second-ranked utility vehicle, the CR-V, Honda’s off to a head start before their other products are even taken into account. The Civic and CR-V generate 68% of Honda’s Canadian sales.
- 2014 Sales: up 2.8% to 179,324 – Toyota is not currently as dominant as the brand was back in, for instance, 2008. But 2014 volume did hit a five-year high, increasing by nearly 5000 units compared with 2013. Toyota brand car volume slid 2% in 2014 despite the Corolla’s 10% improvement. “Light truck” volume hit a record high 90,795 units.
- 2014 Sales: up 2.7% to 285,004 – Canada’s best-selling auto brand is the namesake division of the Ford Motor Company, Canada’s top-selling overarching manufacturer. Sales of the brand’s F-Series improved 3% in 2014 to 126,277 units. The Escape, Canada’s top-selling SUV/crossover, was up 16% to a record-high 52,198 sales. Between the pair, Ford sold 178,475 vehicles, nearly enough to grab the top spot.
Canadians bought and leased more new vehicles in 2014 than at any other point in the country’s car-buying history.
With more than 1.8 million new vehicles registered, a large number of brands set all-time sales records, as well.
Strong SUV and pickup truck growth made up for weaker passenger car demand. The five top brands, Ford, Toyota, Honda, Chevrolet and Hyundai, generate very nearly half of the Canadian auto industry’s new vehicle volume. The top ten brands meanwhile produce seven out of every ten sales.