In an article posted on June 6, Toronto website Narcity.com recounts the story of motorcyclist Bill MacLellan who posted to Facebook footage from his body camera showing him being knocked off his stopped bike by a driver more interested in returning a text message than watching where she was going.

The photo above is a screenshot from the video of the moment just before the woman’s car strikes MacLellan’s bike, thankfully at a relatively low speed.

After the impact, we hear MacLellan calmly — to his eternal credit — admonish the woman for being on her phone.

It’s not long before MacLellan pulls up behind the woman’s car only to see that she’s still looking at her smartphone while driving.

After calling the police to report the incident, the pair is asked to appear at a collision reporting centre, but MacLellan said the woman never showed.

Watch MacLellan’s infuriating footage right now:

Incidents like this continue to happen across Canada despite countless efforts by law enforcement — and other organizations and companies — to convince drivers to keep their eyes on the road.

Last year, a Manitoba woman with a self-professed texting-while-driving habit won a new car for going two months without texting behind the wheel.

That was after a poll conducted in early 2017 revealed that one-third of Canadians texted while stopped at red lights (yes, that’s illegal too) even as three-quarters of the population acknowledged it’s unwise.

In May 2016, cops in B.C. began using a camera fitted with a super-long zoom lens to catch texting drivers in the act.

Also in 2016, a Montreal ad agency put up a billboard designed to look like an ad convincing drivers to text and drive to drive business to a fake funeral home. To be clear, this was indeed an anti-texting-and-driving campaign.

Along the same lines was a 2015 Toronto Police Service awareness drive in which the cops used a borrowed hearse to remind drivers of the potentially deadly effects of driving while distracted.