James Bond devotees have a new excuse to visit Austria beginning this summer.
Thanks to a three-year agreement between Jaguar Land Rover and an organization called 007 Elements, fans will be able to visit an immersive James Bond exhibit at the top of Gaislachkogl peak near Sölden in western Austria.
Based next to the famous Ice Q restaurant that was featured as the Hoffler Klinik in the film Spectre, 007 Elements includes interactive displays through a series of galleries that hone in on the signature elements of James Bond films. Spectre will naturally be a key focal point, but the experience will highlight other titles in the James Bond franchise as well.
Jaguar Land Rover technical content will be integrated into the galleries, as will the Land Rover Defender and Range Rover Sport SVR used in the filming of Spectre on the very same location. Artificial intelligence systems will be on display, as will be a 90-kWh lithium-ion battery from a Jaguar I-Pace all-electric crossover, which will be used to power a wireframe model of the C-X75 concept car that was featured in the film’s car chase scene based in Rome.
Since Roger Moore first made a dramatic escape in a Range Rover Classic in Octopussy in 1983, Jaguar Land Rover vehicles have appeared in nine Bond films.
007 Elements opens to the public on July 12th of this year.