Canadian auto sales reached record levels in 2016. Compared with 2016’s start, auto sales through the first one-third of 2017 are up a further 2.5 percent.

Despite a passenger car slowdown, falling minivan sales, and an April slowdown across much of the market, Canadian auto sales are on-pace for record annual results once again.

But not every automaker gets to join in on the fun. Some automakers are losing their share of the booming market; others own an even greater slice of the pie. Compared with early 2016, this is the direction each auto brand is moving in 2017.