Through the end of September, these are the 30 lowest-volume vehicles in Canada in 2017
#30: Audi TT
– 2017 9 Months: -14% to 446 – In comparison with 2016, yes, Audi Canada’s TT volume is down 14 percent this year. Yet by historical standards, the Audi TT is selling well. Excluding last year’s burst, Audi Canada averaged 363 annual TT sales coming out of the recession. With a quarter of the year remaining, Audi has already sold 446 TTs in 2017.
#29: Cadillac CTS
– 2017 9 Months: -36% to 414 – It’s by far the most competitive Cadillac CTS yet, but the third-generation model is also by far the least popular. Product positioning plays a role in that—the CTS must now compete with the ATS. But there’s still no denying this model has failed to live up to reasonable expectations. Cadillac sold more than 4,000 CTSs in calendar year 2008 but won’t likely sell 600 in 2017.
#28: Lexus RC
– 2017 9 Months: -3% to 410 – While Lexus climbs the Canadian luxury auto brand sales charts, it does so thanks mainly to the success of the RX and NX crossovers. Indeed, Toyota wouldn’t expect the Lexus RC to play a high-volume role in the brand’s ascent. Only two percent of Lexus buyers choose an RC—67 percent choose the NX or RX.
#27: Cadillac XTS
– 2017 9 Months: -10% to 409 – It’s Cadillac’s longest-running sedan, but the fleet favourite still has enough appeal to merit attention from a certain demographic. The Cadillac XTS is a far more likely acquisition than the other big Cadillac sedan, the CT6, although it operates at a lower price point. The XTS does not, however, represent an adequate vision of Cadillac’s future. Instead, it speaks of a day of Cadillac success. The XTS’s DTS predecessor earned more than 1,300 calendar year sales as recently as 2006.
#26: Lexus GX
– 2017 9 Months: -2% to 385 – Let’s take your mind back to 2009, in the depths of the recession. Think there’s any room in the world for a large, body-on-frame, luxury SUV? Turns out there is, though much of the demand results in Cadillac Escalade and GMC Yukon Denali sales. The Lexus GX is still far more popular now than it was coming out of the recession, earning 54-percent more sales now than it did in 2013; 173-percent more now than in 2009.
#25: Jaguar XF
– 2017 9 Months: -19% to 376 – Jaguar is a hot brand, but it’s not because of the Jaguar XF, a revamped second-generation sedan with apparently little appeal across the nation. Only 42 XFs find Canadians home each month. Of course, that’s not unusual. Even at its peak in 2013, the Jaguar XF was collecting only 50 Canadian sales per month. Fortunately for Jaguar, there’s now an entry-level model picking up the slack. Jaguar Canada sells some 75 XEs per month.
#24: Toyota Avalon
– 2017 9 Months: -27% to 357 – Toyota plans to move the Kentucky-built Avalon to the Toyota New Global Architecture next year, clearly indicating a future for this disappointingly unpopular car. In the meantime, Toyota Avalon sales are tumbling, falling 66 percent since 2013, when Avalon sales rose to a seven-year high of a measly 1,264 units by year’s end.
#23: Jaguar F-Type
– 2017 9 Months: -26% to 334 – Prior to the arrival of the F-Pace and XE, the Jaguar XJ and XF had largely failed at reigniting and modernizing the Jaguar brand. The Jaguar F-Type had, however, kickstarted the party, earning 480 annual sales in its first three years. The F-Type had also succeeded at generating increased volume as it aged, an enviable achievement for a sports car. Unfortunately, that has not been the case in 2017’s first nine months.
#22: Volvo S60
– 2017 9 Months: -45% to 315 – Surprise: when Canadians want a small Volvo, they typically choose a wagon, not a sedan. The Volvo V60 family now attracts more than 2.5 buyers for every Volvo S60 sedan. Thus, despite the aging S60’s downfall and the weak demand for the larger S90, Volvo’s car sales are actually up 36 percent this year.
#21: Genesis G80
– 2017 9 Months: 306 – While it was a Hyundai Genesis, Hyundai Canada sold an average of roughly 100 of these sedans every month. That figure has fallen to roughly 34 per month now that the Hyundai Genesis is a Genesis G80, freed from a traditional dealer network and responsible for initiating the launch phase of a new luxury brand.
#20: Volvo S90
– 2017 9 Months: +441% to 303 – Historically, it has not been easy to sell a large luxury sedan in Canada. It’s harder to sell a large luxury sedan in Canada in 2017. It’s harder still if the large luxury sedan is not built by Mercedes-Benz or BMW. The Volvo S90 has attracted 303 Canadian buyers so far this year. The Volvo V90 wagon is actually slightly more popular.
#19: Porsche 718 Boxster
– 2017 9 Months: -3% to 292 – Porsche Boxster sales fell to a four-year Canadian low in 2016 as sales of its sibling, the Porsche Cayman, surged to an all-time high. Boxster sales are dipping lower in 2017 as Porsche continues to make hay with its most famous sports car, the 911. Sales of the 911 will reach an all-time record of more than 1,000 units in 2017.
#18: Cadillac CT6
– 2017 9 Months: +122% to 273 – It’s General Motors’ flagship sedan, but the Cadillac CT6 fights the same battle as every other non-SUV Cadillac: how to be taken seriously. The CT6 is big, but not as big as the full-size German competition. Of course, it undercuts them on price, but it does so thanks to smaller engines. So far this year, the CT6 has generated fewer than 10 percent of Cadillac car sales; fewer than 3 percent of total Canadian Cadillac volume.
#17: BMW 6 Series
– 2017 9 Months: -34% to 252 – With a shrinking lineup devoid of the coupes that spawned the range, the BMW 6 Series is increasingly less common in Canadian driveways. BMW sold an average of 458 6 Series per year over the last half-decade but is on track in 2017 to sell only 300.
#16: Lexus GS
– 2017 9 Months: -23% to 244 – Albeit not to the degree that its Infiniti Q70 and Acura RLX rivals are ignored, Canadians prove year after year, month after month, that the Lexus GS is not their cup of tea. Nearly 25 years after beginning its run, the current generation likely spells the end for the Lexus GS, as Lexus has the capacity to broaden the appeal of the more popular and affordable Lexus ES.
#15: Maserati Ghibli
– 2017 9 Months: -3% to 234 – A year ago, the Maserati Ghibli was Maserati’s best-selling model, responsible for more than 62 percent of the brand’s sales. In 2017, Maserati sales are 149-percent higher than they were at this time last year. Now the Maserati Levante, the brand’s first SUV, accounts for 61 percent of Maserati’s Canadian volume.
#14: Jaguar XJ
– 2017 9 Months: -9% to 201 – In a surging Jaguar lineup, Jaguar’s longest-running model, the full-size XJ sedan, is not part of the surge. Jaguar is up 79 percent, year-over-year, but that’s down to the massive influx of F-Pace SUVs and XE entry-level sedans. Sales of the Jaguar XJ are down 9 percent. Meanwhile, the next-longest-running model, the Jaguar XF, appears on this list of worst sellers, as well.
#13: Porsche 718 Cayman
– 2017 9 Months: -34% to 200 – Porsche Canada produced a record annual high of 345 Cayman sales in 2016, but that pace has proven to be unsustainable through the first nine months of 2017. Cayman sales have fallen by a third. Combined, the Porsche Cayman and its Boxster softtop sibling generated 492 sales in 2017 so far, enough to escape this list of Canada’s 30 worst-selling new vehicles.
#12: Mercedes-Benz SLC-Class
– 2017 9 Months: -22% to 191 – If the Mercedes-Benz SLK-Class (now called the SLC) wasn’t responsible for bringing the retractable hardtop convertible into the mainstream, it was pretty close to the mainstream. The popularity that ensued was obvious, but SLK/SLC sales plunged over the last decade, falling from nearly 800 annual sales in 2005 to only 280 last year. And much less than that in 2017.
#11: Audi A8
– 2017 9 Months: -25% to 134 – As Audi prepares to launch the next-generation Audi A8 next year, the current model’s sales are plunging. But Audi A8 sales were tremendously low even before the 2017 plunge. Canadians who are still interested in acquiring a full-size luxury sedan are far more likely to turn to the Mercedes-Benz S-Class. More importantly, most full-size luxury sedan buyers have turned into luxury SUV buyers.
#10: Kia Cadenza
– 2017 9 Months: -29% to 98 – In a market that’s rejecting cars, Canadians are most particularly rejecting large sedans. And in a market that’s rejecting large sedans, a high-priced full-size Kia is bound to be most often the rejected one. Fewer than 100 Kia Cadenzas were sold in the first nine months of 2017, down from 138 in the same period of 2016.
#9: Genesis G90
– 2017 9 Months: 72 – In a prior iteration, the Genesis G90 was the Hyundai Equus, a full-size, cut-price luxury alternative to the Mercedes-Benz S-Class. Now it’s marketed under Hyundai’s new Genesis brand, largely absent the traditional dealer network. In the G90/Equus history, 2017 will be the highest-volume year since 2012.
#8: Mitsubishi i MiEV
– 2017 9 Months: -11% to 65 — An all-electric car with limited range and funny looks is not a recipe for success in 2017, not with rival automakers quickly enhancing their EV products to become – or to nearly become – reasonable daily drivers. Mitsubishi Canada has reported 768 total i MiEV sales since 2011. GM Canada has already sold 1,292 Bolts in 2017’s first nine months alone.
#7: BMW Z4
– 2017 9 Months: -36% to 59 – The next BMW Z4 is still some way off. But it’s been previewed already by a concept, and BMW will defray costs by building it as part of a partnership with Toyota that will also result in a new Supra. In the meantime, BMW Canada in 2017 is selling its final copies of the outgoing Z4. A few of them, anyway.
#6: Infiniti Q70
– 2017 9 Months: -57% to 55 – In Infiniti’s increasingly busy showrooms, the Infiniti Q70 is an increasingly rare selection. In fact, the Q70 is selling less than half as often this year as in 2016. Fewer than 1 out of every 100 Infinitis sold in Canada is a Q70, which formerly operated under the M banner. Infiniti’s smaller Q50 sedan is 34 times more popular.
#5: Alfa Romeo 4C
– 2017 9 Months: -23% to 55 – 8C Competizione aside, the Alfa Romeo 4C was the car that relaunched Alfa Romeo in North America. It did so with much fanfare but little real-world impact. The Giulia, and more recently the Stelvio, will be the vehicles that actually get Alfa Romeo going in Canada. If, in fact, Alfa Romeo can get going. Only 534 Alfas have been sold so far this year.
#4: Acura RLX
– 2017 9 Months: -45% to 47 – As if Acura RLX sales weren’t low enough already, RLX volume is down 45 percent in Canada so far this year, with average monthly sales in the single digits. The RLX and its RL ancestor were never popular cars. The RLX is only less so, dramatically less so, today. Some 99 percent of Acura buyers choose a different Acura.
#3: Fiat 500L
– 2017 9 Months: -83% to 40 – Despite severely limited demand, worsened by the arrival of the far more appealing Fiat 500X, there will be a 2018 Fiat 500L in Canada. Some months go by without a single 500L sale in Canada, but FCA is not yet ready to give up on the Serbian-built hatchback. Most Canadians choose the Kia Soul instead. It sells 228 times more often.
#2: Lexus LS
– 2017 9 Months: -43% to 38 – There will be a new Lexus LS arriving at dealers this winter. The current Lexus LS, like other LSs before it, carries little sway in a market controlled by the Mercedes-Benz S-Class and BMW 7 Series. Toyota Canada has averaged 150 annual LS sales over the last half-decade. Mercedes-Benz Canada routinely sells more than 100 copies of the S-Class in a single month.
#1: Kia K900
– 2017 9 Months: -76% to 6 – The Kia K900 was an experiment, but it’s hard to gauge its effectiveness. Kia knew the K900 wouldn’t be a sales hit—that was a given. The K900 was meant to elevate the brand. But doesn’t the K900, which is selling one copy across Canada roughly every seven weeks, need to be slightly more popular than this to be sufficiently visible if it’s to alter the brand’s image? Only 91 K900s have been sold in Canada since early 2014.
A relative handful of vehicles accounts for more than half of all Canadian new vehicles. The remainder of Canada’s new automotive fleet is made up by a vast array of new vehicles: over 240 nameplates.
Among that group are a select few that stand absolutely no chance of becoming top sellers. They are the worst sellers, the lowest-volume vehicles in Canada during 2017’s first nine months.
For the purposes of this list, we exclude vehicles from Ferrari, Rolls-Royce, and Lamborghini, among others, which don’t report new vehicle sales by model. We also exclude formally discontinued models and vehicles with base prices above $100,000, which have no chance to be common vehicles in Canada. Finally, only vehicles which were on sale by the beginning of the year are eligible.