2017’s half over—these are Canada’s 30 most popular vehicles so far this year
#30: Toyota Highlander
– 2017 First-Half Sales: +22% to 7,854 — 20 sales ahead of the 31st-ranked Dodge Journey, the Toyota Highlander is Canada’s second-best-selling three-row utility vehicle. Toyota Canada smashed its Highlander sales record with nearly 13,000 sales in 2016. Toyota is on track for nearly 16,000 Highlander sales in 2017.
#29: Toyota Sienna
– 2017 First-Half Sales: +14% to 8,057 — Canada’s second-best-selling minivan, the Toyota Sienna is now in its seventh model year. The Sienna has, however, received significant updates over time: a wholesale interior revamp in 2015, an improved engine and transmission in 2017, and yet more upgrades for 2018. The Sienna is also the only minivan on sale in Canada with available all-wheel drive.
#28: Honda HR-V
– 2017 First-Half Sales: +49% to 8,219 — The Honda HR-V is Canada’s 28th-best-selling vehicle, Canada’s 13th-best-selling utility vehicle, and Canada’s best-selling subcompact crossover. In fact, so dominant is the HR-V in its own category that it outsells the next-best-selling Mazda CX-3 by a 69-percent margin.
#27: Nissan Sentra
– 2017 First-Half Sales: -3% to 8,241 — Though clearly one of Canada’s more popular vehicles, the Nissan Sentra ranks a distant ninth in its compact car category. For every Sentra sold in Canada, Honda sells 4.5 Civics. Limited body styles are a limiting factor. While many competitors now offer hatchback variants – and the top-selling Civic also markets a coupe – the Nissan Sentra is a sedan-only nameplate.
#26: Jeep Wrangler
– 2017 First-Half Sales: -21% to 8,259 — Set to be replaced by an all-new model later this year, the Jeep Wrangler is suffering dramatically reduced demand as time runs out on the JK generation. Jeep set its Canadian sales record with 23,057 sales in 2014, but 2017’s sales rate is 28 percent off the record pace.
#25: Volkswagen Jetta
– 2017 First-Half Sales: -21% to 8,502 — No longer Volkswagen Canada’s best-selling model line, the Volkswagen Jetta is due for replacement in the coming months. In fact, before the diesel emissions scandal broke in late 2015, stealing away thousands of Jetta sales, Jetta volume was already in decline as an older model. 2017 sales are set to fall to a seven-year low.
#24: Kia Forte
– 2017 First-Half Sales: +34% to 8,635 — Time is running out on the second-generation Kia Forte. But with improved stock and attractive incentives, Forte sales have never been more numerous. The Forte is now Kia Canada’s best seller, generating 24 percent of its volume, up from 18 percent at this stage of 2016.
#23: Ford Explorer
– 2017 First-Half Sales: +41% to 8,771 — After posting a modest Canadian sales decline in 2016, Ford Canada is on track to add an astounding 6,000 sales to the Explorer’s ledger in 2017, already having added 2,531 units in just the first-half of 2017, year-over-year. The Ford Explorer is Canada’s top-selling three-row utility vehicle, though the Dodge Grand Caravan minivan is roughly three times more common.
#22: Jeep Grand Cherokee
– 2017 First-Half Sales: +1% to 8,825 — Both in Canada and the United States, Jeep sales are slowing as numerous models either exit or enter a transition phase into a new generation. But on both sides of the border, the Jeep Grand Cherokee is the brand’s stabilizing flagship. Every Jeep nameplate in Canada is on the decline except for the Grand Cherokee, sales of which are on track to hit a record high in 2017.
#21: Ford Edge
– 2017 First-Half Sales: -4% to 10,719 — If you wondered whether there was space between the two-row Ford Escape, historically Canada’s top-selling utility vehicle, and the Ford Explorer, historically Canada’s top-selling three-row utility vehicle, the Ford Edge should cause you to wonder no more. A roomier two-row utility vehicle, Ford sells nearly 1,800 copies of the Edge each month.
#20: Volkswagen Golf
– 2017 First-Half Sales: +1% to 10,874 — Boosted by its GTI and R performance offshoots, the elongated SportWagen, and the SportWagen-based Alltrack, the Volkswagen Golf now produces nearly four out of every ten sales for Volkswagen in Canada. That share of Volkswagen’s portfolio could shift, however, as Volkswagen launches the new three-row Atlas and a new version of the Tiguan.
#19: Jeep Cherokee
– 2017 First-Half Sales: -33% to 11,196 — Launched in late 2013, Jeep Cherokee sales hit a record high in 2016. But from that lofty perch, Cherokee sales have tanked in 2017, plunging by one-third as the Cherokee suddenly seems old in a sector full of newer, fresher, more attractive faces. It is still, however, FCA Canada’s top-selling Jeep.
#18: Hyundai Santa Fe Sport
– 2017 First-Half Sales: -2% to 11,935 — For generations, the Hyundai Santa Fe Sport benefited from being significantly more vehicle than the Hyundai Tucson at limited extra cost. Now the coin has flipped, and the Hyundai Tucson seems to benefit from being just as much vehicle as the Santa Fe Sport, only for significantly less cost. Fortunately for Hyundai, Santa Fe Sport sales have remained relatively steady, bolstered by the hot SUV/crossover market.
#17: Mazda CX-5
– 2017 First-Half Sales: +3% to 12,067 — Likely to become Mazda Canada’s best seller as it has in many other markets, the Mazda CX-5 is currently selling roughly 340 units less often on a monthly basis than Mazda’s 3. But as Mazda improves the CX-5 for 2017 and introduces a relatively unusual diesel offering later in the year – and as consumers turn away from cars to crossovers – the CX-5 could take over Mazda’s top spot in short order.
#16: Chevrolet Equinox
– 2017 First-Half Sales: +42% to 13,432 — Clearing out the second-generation models and introduced an all-new model can cause hiccups at some automakers. But General Motors has produced healthy Chevrolet Equinox sales by incentivizing 2017 models and introducing the new 2018 Equinox. 2017 is now expected to be the Equinox’s best year ever after sales fell to a seven-year low in 2016.
#15: Mazda 3
– 2017 First-Half Sales: Level at 14,122 — Once locked in a fierce battle with the Honda Civic to be Canada’s best-selling car — a battle Mazda lost — the Mazda 3 is now Canada’s fifth-best-selling car. After stumbling in 2016, as sales fell to roughly half 2008’s total, 2017’s flatlining is actually a good sign. Sales had fallen 32 percent between 2014 and 2016.
#14: Hyundai Tucson
– 2017 First-Half Sales: +14% to 15,205 — Rapidly approaching best-selling Hyundai status, the Tucson is now Hyundai Canada’s top-selling utility vehicle by a wide margin. There’ll be added competition in the Hyundai showroom when the more affordable Kona launches for 2018, but don’t expect the Tucson to slow down any time soon. Sales have jumped 129 percent in the last three years.
#13: Chevrolet Cruze
– 2017 First-Half Sales: +36% to 15,464 — On the one hand, Chevrolet Cruze sales are 36-percent stronger in 2017 than they were during the first-half of 2016. On the other hand, Cruze sales are 18-percent lower in 2017’s first-half than they were in the same period of 2011, the Cruze’s first full year. Put it this way: after a difficult 2016, Cruze sales in 2017 are recovering, but they haven’t yet recovered.
#12: Nissan Rogue
– 2017 First-Half Sales: +23% to 22,618 — If June is anything to go by, the Nissan Rogue won’t be slowed down too dramatically by the launch of the new Nissan Qashqai, a smaller and more affordable Rogue variant known as the Rogue Sport in the U.S. Even with dealers selling 814 Qashqais, Rogue sales still rose 4 percent to 4,450 units, third among utility vehicles in Canada.
#11: Ford Escape
– 2017 First-Half Sales: +14% to 23,443 — Thanks in part to a 23-percent jump to 4,751 sales in June, Ford Escape sales are up 14 percent this year after slowing to a three-year low in 2016. Ford Canada is now on track to sell more than 53,000 Escapes in 2017, which would best 2014’s record by roughly 1,000 sales if Ford can maintain the first-half’s momentum.
#10: Hyundai Elantra
– 2017 First-Half Sales: -7% to 23,722 — For six years, the Hyundai Elantra was Canada’s second-best-selling car. Without a significant second-half surge, one that could be fuelled by availability of the attractive Hyundai Elantra GT, the Elantra will end 2017 in the bronze medal position. Ranked fifth overall, the Toyota Corolla is Canada’s second-best-selling car, more than 4,600 sales ahead of the Elantra.
#9: Honda CR-V
– 2017 First-Half Sales: +20% to 23,833 — The Honda CR-V is locked in a fairly tight battle with the top-ranked Toyota RAV4, third-ranked Ford Escape, and fourth-ranked Nissan Rogue to end 2017 as Canada’s best-selling SUV/crossover. All four are climbing up the overall rankings thanks to above-average gains from Canada’s utility vehicle sector. 2017 is set to be a record year for all four nameplates.
#8: Toyota RAV4
– 2017 First-Half Sales: +3% to 25,295 — Canada’s best-selling utility vehicle in 2016 is on track to win the crown in 2017, as well. The Toyota RAV4, helped along by decent sales of the Toyota RAV4 Hybrid, was Canada’s favourite utility vehicle in the first-half of 2017, 1,462 sales ahead of the Honda CR-V.
#7: Dodge Grand Caravan
– 2017 First-Half Sales: -6% to 26,394 — Boosted by heavy fleet sales, the Dodge Grand Caravan remains Canada’s top-selling minivan by a wide margin in large part due to profound affordability. No direct rival, including FCA’s own Chrysler Pacifica, comes close to the Grand Caravan on price. Over half the minivans sold in Canada are Grand Caravans.
#6: Chevrolet Silverado
– 2017 First-Half Sales: +23% to 27,887 — In a pickup truck market that’s up 15 percent so far this year, the Chevrolet Silverado and its GMC Sierra twin are up 23 percent and 21 percent, respectively. As a united front for General Motors, the pair have combined for 59,065 total sales in 2017’s first six months, enough to slot in just ahead of FCA’s Ram P/U.
#5: Toyota Corolla
– 2017 First-Half Sales: +16% to 28,354 — Canada’s second-best-selling car, the Toyota Corolla has earned 1,199 additional sales in 2017 thanks to improved sedan sales while also earning 2,785 additional sales from the Corolla iM, a car that was known before as the Scion iM. iM sales are up 17 percent, year-over-year.
#4: GMC Sierra
– 2017 First-Half Sales: +21% to 31,178 — The best-selling product at GM Canada is the GMC Sierra pickup. Together with the Chevrolet Silverado, full-size pickups account for 39 percent of GM’s Canadian sales, up from 37 percent one year ago. Unlike Ford and Ram, GM also sells midsize pickups in Canada. The Colorado and Canyon brought in another 6,375 pickup sales for GM Canada in the first half of 2017.
#3: Honda Civic
– 2017 First-Half Sales: +12% to 37,180 — At the current break-neck pace, Honda Canada won’t merely end the year with the Civic as Canada’s best-selling car for a 20th consecutive year, 2017 will also be the best year ever for Civic sales. In 2008, Honda Canada sold 72,463 Civics. At the current rate of growth, Honda Canada will sell 72,300 in 2017. So much for consumers’ apparent unwillingness to buy cars, eh?
#2: Ram P/U
– 2017 First-Half Sales: +16% to 57,923 — After six consecutive years of Ram truck sales growth in Canada, 2016 finally eased off the throttle. It was still the second-best year in the Ram’s history, but there was an undeniable slowdown. Slowdown no more. FCA Canada is on track to sell more than 100,000 Rams in 2017. The only other vehicle line to ever accomplish that feat was the Ford F-Series.
#1: Ford F-Series
– 2017 First-Half Sales: +9% to 78,427 — Five years ago, Ford placed a flag in the Canadian soil on behalf of pickup trucks. More than 100,000 F-Series trucks were sold in 2012; no vehicle had ever crossed the 100K marker before. In 2017, with the Ram P/U about to do the same, Ford is on track for the first time ever to sell more than 150,000 F-Series pickups.
Canadian auto sales have never been higher. With overall volume on track for the industry’s first 2-million-sales year in history, many of the most popular individual nameplates are also experiencing record sales.
The top-selling vehicle line in Canada, for example, has already sold more copies in 2017’s first-half than in all of calendar year 2008. Not every popular vehicle is on the rise, of course, but Canada’s 30 best-selling vehicles listed here nevertheless account for 57 percent of the market.