The 30 most popular auto brands in Canada in 2017 so far
– 2017 9 Months: +79% to 3,655 – Jaguar’s explosive growth in 2017’s first nine months is not exclusively tied to the success of the brand’s new SUV, the Jaguar F-Pace. Jaguar also added 484 sales via the XE entry-level sedan that went on sale last year. But the F-Pace now accounts for nearly six in ten Jaguar Canada sales, having generated more sales in 2017’s first three-quarters than the entire Jaguar brand produced at this stage of 2016.
– 2017 9 Months: +4% to 4,933 – Volvo started off slowly, but 2017 growth is starting to show greater consistency now that the second-generation Volvo XC60 is coming on stream. XC60 sales more than doubled in September, for instance, and XC90 sales jumped 11 percent last month, as well. Volvo’s problem, however, continued to be poor demand for its cars. The entire Volvo car lineup is outsold by the Mercedes-Benz C-Class, on its own, by a nearly five-to-one margin.
– 2017 9 Months: +2% to 5,188 – Although sales of the core MINI Cooper range are down 8 percent in 2017, the launch of the second-generation MINI Countryman has resulted in 79-percent year-over-year growth. MINI remains a niche brand in Canada, but if the fourth-quarter results in further enhancements — MINI jumped 15 percent in September, for example — the brand could approach 2015’s 7,050-unit sales record.
– 2017 9 Months: +14% to 6,124 – Undeniably strengthened by consistent Porsche Macan sales growth, the Porsche brand in 2017 has received a boost by rising car sales, as well. The new Porsche Panamera has more than doubled its volume, and Porsche’s 911 is up 12 percent to 926 sales through the first nine months of the year. Porsche set a Canadian 911 sales record with 945 sales in calendar year 2016.
– 2017 9 Months: +1% to 6,476 – The Ford Motor Company’s upmarket Lincoln brand should be experiencing a sales boost in 2017, but Lincoln isn’t growing nearly as fast as the market overall. The new Lincoln Continental flagship sedan generates barely more than 50 sales per month. In 2018, look for the new Lincoln Navigator flagship SUV to have a much bigger impact. It currently sells only as often as the Continental, while the Lincoln MKX and MKC account for more than 70 percent of Lincoln sales.
#25: Land Rover
– 2017 9 Months: +1% to 6,896 – Boosted recently by the arrival of the Land Rover Range Rover Velar, which instantly became the brand’s second-best-selling model, Land Rover sales jumped 12 percent in September. Prior to that point, Land Rover sales were actually lower this year than last due to major transitions in the lineup. The LR4 was replaced by the Discovery, driving sales in the middle of the lineup down for much of the year.
– 2017 9 Months: +10% to 9,536 – Tracking toward a year of record sales, Infiniti is boosted by new products that are cancelling out the losses accrued by important members of the lineup. The new Infiniti Q60 coupe and QX30 subcompact crossover have added nearly 1,600 sales to Infiniti’s ledger in 2017 while Infiniti’s top-selling car, the Q50, QX80 flagship SUV, Q70 sedan, and on-hiatus QX50 all reported year-over-year declines.
– 2017 9 Months: +16% to 10,182 – As Cadillac sales in its U.S. home market continue to slide, GM Canada’s Cadillac sales continue to surge. It’s almost completely down to the brand’s very successful SUVs/crossovers, sales of which are up 16 percent so far this year. The Cadillac XT5, which replaced the SRX, accounts for half of the brand’s sales so far this year. The Escalade and Escalade ESV bring in another fifth.
– 2017 9 Months: -17% to 10,863 – Left with only two models to fight the Pentastar fight, Fiat Chrysler’s namesake Chrysler brand is down 17 percent in 2017 in large part because sales of the discontinued Chrysler 200 have been cut in half. Chrysler minivan sales are up 9 percent this year. Sales of the 300 are up 10 percent. As recently as 2006, Chrysler sold more than 40,000 vehicles in Canada. Chrysler is on track to sell fewer than 15,000 in 2017.
– 2017 9 Months: level at 14,095 – GM Canada’s Buick sales rose to a decade-high of more than 19,000 units in 2016 and are on track in 2017 to match or slightly exceed that total. It won’t be because of the brand’s cars, which are fading fast, having lost nearly two-thirds of their volume so far this year. But Buick utility vehicle volume, especially the entry-level Encore, is up 62 percent, just enough to cancel out the car division’s decline.
– 2017 9 Months: -1% to 14,736 – Despite a modest uptick from the Acura MDX, Acura sales have slipped slightly in 2017 due to losses in most other parts of the lineup. The ILX is down 14 percent, the RLX is down 45 percent, and TLX sales are down 3 percent.
– 2017 9 Months: +2% to 17,487 – At the current rate of growth, Mitsubishi is on track – albeit barely – to report an all-time annual sales record in 2017. Mitsubishi’s car volume is in the toilet, diving 14 percent as the brand rapidly approaches a phase in which the Mirage will be the only car in the lineup. But Mitsubishi’s two utility vehicles have combined for 15-percent growth worth more than 1,400 additional sales compared with 2016.
– 2017 9 Months: +14% to 18,687 – Toyota Canada’s Lexus brand has been a hit in the United States for decades, but it was a more slowly-developing success in Canada. Most recently, Lexus sales in Canada doubled between 2006 and 2016, and 2017 is set to be another record year for Lexus because of the success of two key crossovers: the RX and newer NX. Combined, the Lexus RX and Lexus NX account for two-thirds of the brand’s Canadian volume and 2,045 of the 2,216 extra sales Lexus has added through 2017’s first nine months.
– 2017 9 Months: +19% to 27,952 – Audi Canada’s rapid rise has positioned the brand just 580 sales behind BMW through 2017’s first nine months. Imagine that in 2012, when BMW was still selling three vehicles for every two Audis. The Audi Q5 is Canada’s top-selling luxury utility vehicle, the new Audi A4 is a huge hit, and Audi is now poised to become Canada’s second-best-selling premium brand in 2018, if not this year.
– 2017 9 Months: +1% to 28,532 – BMW sales are continuing to rise in Canada on the strength of the brand’s popular crossovers, but the brand is losing ground to premium brands that are growing far faster. BMW growth hasn’t kept pace with the market’s 6-percent year-over-year uptick despite gains from the BMW X1 and BMW X3. Meanwhile, Lexus, Audi, and Mercedes-Benz are all growing far faster than the market at large.
– 2017 9 Months: +12% to 39,530 – Consider Mercedes-Benz as essentially two brands. There are the Mercedes-Benz vans, sales of which grew 9 percent to 4,795 units in 2017’s first nine months. Then there is the core Mercedes-Benz luxury brand, where sales jumped 12 percent to 34,735 units so far this year, tops among premium brands .The Mercedes-Benz C-Class, Canada’s top-selling premium nameplate, is the big volume driver, rising 19 percent to 85,85 units in 2017.
– 2017 9 Months: +10% to 40,976 – Consistent growth has now powered Subaru to a monthly average of more than 4,500 Canadian sales thanks to broadening appeal across the lineup. From the Impreza entry point to the Outback flagship, Subaru’s Canadian sales are rising. Subaru now owns 2.6 percent of the Canadian market, having more than doubled in the last decade.
– 2017 9 Months: +11% to 52,785 – Volkswagen Canada’s comeback is being cemented by an SUV surge in the brand’s Canadian showrooms. The new Atlas has already produced 2,764 sales since going on sale in May, including 1,572 in the last two months. Volkswagen has also sold 2,370 copies of the new Tiguan in its first two months on the market. Of course, it helps that sales of Volkswagen’s best seller, the Golf, are up 20 percent this year.
– 2017 9 Months: -16% to 54,382 – After reaching record highs of more than 80,000 sales in 2016, FCA Canada’s Jeep volume took a turn for the worse in 2017, tumbling by nearly 11,000 units through the first nine months of the year. Jeep’s Cherokee, Renegade, Wrangler, and discontinued Patriot are all in decline. The Grand Cherokee flagship and second-gen Compass are keeping matters from getting worse. It may all be temporary, as a number of Jeep product transition phases will be complete next year.
– 2017 9 Months: +8% to 57,010 – Mazda has steadily lost market share in Canada over the last decade as the Mazda 3 lost influence. But in 2017, Mazda is regaining market share thanks to rising sales of the 3, 6, MX-5 Miata, CX-3, CX-5, CX-9, and even the Mazda 5. That’s every single vehicle in the lineup. Mazda Canada market share in 2017 stands at 3.6 percent, up from 3.5 percent a year ago.
– 2017 9 Months: +7% to 59,751 – After consecutive declines in 2013, 2014, 2015, Kia’s Canadian volume ticked up again in 2016 and are growing yet further in 2017. The new Kia Niro, a hybrid quasi-crossover, has produced 1,115 sales for a Kia brand lacking a broad crossover lineup. The Sedona, Sorento, Sportage, and Forte have all posted year-over-year improvements in 2017’s first nine months, as well.
– 2017 9 Months: -8% to 60,073 – Dodge is one big reason Fiat Chrysler Automobiles is down 3 percent in a surging auto market. Sales of the Grand Caravan – which essentially is Dodge in Canada – are down 10 percent. The brand’s car sales are actually rising despite the Dart discontinuation, but Dodge utility vehicle sales are down 12 percent. Dodge is on track in 2017 for 76,000 sales in 2017, down from 150,000 annually a decade ago.
– 2017 9 Months: +20% to 76,104 – Thanks in large part to huge pickup truck sales but rising utility vehicle volume, as well, GMC is up by a fifth, year-over-year, to account for a third of GM Canada sales. The Sierra and Canyon pickup trucks do most of the work, bringing in seven-in-ten buyers. Acadia, Terrain, Yukon, and Yukon XL sales are on the rise, however.
– 2017 9 Months: +15% to 85,088 – Ram is a three-model lineup with almost all sales coming from the brand’s pickup truck portfolio. The ProMaster and smaller ProMaster City produce 5 percent of Ram volume. Ram pickup truck sales are up 14 percent to 80,688 units in 2017, tracking toward the nameplate’s first-ever year above 100,000 sales.
– 2017 9 Months: -8% to 103,232 – After a decade of rapid growth – Hyundai sales doubled between 2006 and 2014 – growth was largely nonexistent at Hyundai Canada over the last half-decade. In 2017, the top-selling Hyundai Elantra is fading, Sonata sales are diving, the Santa Fe is tumbling, and the brand’s highlights are reserved for the fast-selling Tucson, which appears destined to become Hyundai’s top seller in the next few years.
– 2017 9 Months: +10% to 104,788 – 2017 is set to be the Nissan brand’s fifth consecutive year of Canadian sales growth, and what a half-decade it has been. In 2012, before this growth phase began, Nissan sold 74,201 vehicles over the course of the entire year. In 2017, Nissan sold 74,000 vehicles by the mid-way point of July. The most recent boost has been provided by the Qashqai, which produced 5,257 sales in its first five months on the market.
– 2017 9 Months: +17% to 132,185 – Chevrolet sales are motivated in large part by strong pickup truck sales – the Silverado is up 31 percent to 45,727 units this year – but GM’s top-selling brand is seeing gains elsewhere. Despite an anti-car sentiment, Chevrolet car sales are actually up 7 percent this year thanks to Camaro, Corvette, Cruze, Impala, Spark, and Volt gains. The Equinox has also supplied 5,287 extra sales, year-over-year so far in 2017, as well.
– 2017 9 Months: +10% to 139,843 – Honda Canada’s 10-percent surge toward another all-time annual sales record is being powered by vehicles in every corner of the lineup. The top-selling Honda Civic is on track for its best year ever. CR-V sales are up 11 percent. Accord sales are rising in the ninth-gen model’s final year. HR-V volume is up 29 percent. Pilot and Ridgeline sales are on the rise, as well.
– 2017 9 Months: +2% to 156,611 – Toyota has a massive product portfolio, but it’s not surprising to learn that a handful of products produce the lion’s share of the brand’s Canadian sales. The Canadian-made Toyota Corolla and Toyota RAV4 generate more than half of the brand’s Canadian output. The Highlander and Sienna bring in another 15 percent; pickup trucks a further 11 percent.
– 2017 9 Months: +3% to 239,629 – Motivated by record Ford F-Series pickup truck sales, the Ford brand remains on top of the leaderboard with a monthly average of 26,625 Canadian sales. It’s not all sunshine and roses: Ford car sales are down 16 percent, for example. But with the high-profit F-Series accounting for more than half of all Blue Oval sales, Ford could be in a much worse position.
Canadian auto sales surged to record levels in each of the last five years and have soared past 2016’s lofty heights through the first nine months of 2017. Surging pickup truck sales, booming SUV/crossover volume, and a passenger car portfolio that has surprisingly not lost much of 2016 output all play a role.
These are the 30 auto brands, ranked in order from least to greatest, that generate the bulk of Canadian auto sales.