Canadians are buying more new vehicles than ever—and these are the 30 brands that have sold the most in 2017 so far
– 2017 First-Half Sales: +136% to 2,457 — Rewind only two years and you’ll find a Jaguar brand that was barely managing to sell 100 cars per month in Canada. Now, thanks to the Jaguar F-Pace SUV and an entry-level XE sedan that is Jaguar’s second-best-selling model, Jaguar sales have more than doubled, year-over-year, with the brand now attracting more than 400 customers per month.
– 2017 First-Half Sales: +3% to 3,199 — After the flagship Volvo XC90 fuelled massive growth for the Chinese-owned Swedish brand in 2016, look for the next Volvo surge to come as a result of the upcoming second-generation XC60. Volvo is not back to the heady days of 2005, when 11,651 new vehicles were sold in a calendar year. But with the XC90 still fresh, the XC60 all-new, and an upcoming XC40, don’t be surprised to see Volvo’s numbers grow significantly once again in the next couple of years.
– 2017 First-Half Sales: +4% to 3,312 — Thanks to the launch of a second-generation MINI Countryman, sales at BMW’s MINI brand are once again on the rise after falling from 2015’s record highs in 2016. MINI reported 456 Countryman sales in the second-quarter of 2017, more than quadruple the total from Q1.
– 2017 First-Half Sales: +15% to 3,809 — Porsche is undeniably now an SUV brand that makes sports cars on the side, generating seven-tenths of its Canadian sales with the Macan and Cayenne. Yet with the launch of the second-generation Porsche Panamera, Porsche is once again showcasing the breadth of its ability. May, with 117 sales, was the Panamera’s best month ever. June, with 75 sales, was the Panamera’s second-best month in the model’s near nine-year history.
– 2017 First-Half Sales: +7% to 4,280 — At an automaker where nearly half of all sales are produced by a vast pickup truck range, Ford Motor Company’s Lincoln division could easily escape your mind. And while the Lincoln of today is a far cry from the Lincoln of decades past, 2017 is full of impressive results by the standards of recent history. Sales are expected to rise to an eight-year, post-recession high, if not better, with most of the help coming from the Lincoln MKX.
#25: Land Rover
– 2017 First-Half Sales: -4% to 4,535 — Despite the luxury SUV cred in a market gone crazy for luxury SUVs, Land Rover’s Canadian sales are slipping from 2016’s record levels because of key model transitions. Not only is Land Rover preparing to launch the all-new Velar, but the LR4 is now being replaced by the Discovery. 72 percent of Land Rover’s sales in the first-half of 2017 were fuelled by Range Rover-branded models.
– 2017 First-Half Sales: +8% to 6,140 — The record sales levels achieved by Nissan Canada’s upmarket Infiniti division in 2016 are routinely being broken in 2017. Year-over-year, Infiniti sales have grown in nine of the last twelve months. New models are key, as the Infiniti QX30 and new Q60 have added 677 sales to Infiniti’s ledger.
– 2017 First-Half Sales: +17% to 6,407 — From the highest level in decades achieved in 2015, GM Canada’s Cadillac sales slid ever so slightly in 2016. But 2017’s Cadillac volume is shooting northward thanks to improvements on both the car and light truck side of the ledger. The Cadillac XTS and CT6, Cadillac’s two bigger sedans, are powering the car division forward while the SUV/crossover side – XT5 and Escalade – that forms 69 percent of Cadillac’s sales is up 22 percent.
– 2017 First-Half Sales: -3% to 9,175 — Buick’s Canadian sales climbed to a ten-year high in 2016, but with the loss of its former best seller, the Buick Verano, sales are dipping in 2017. Second-quarter volume tumbled 19 percent, in fact, as the loss of the Verano was more keenly felt. Buick reported 2,691 Verano sales in 2016 Q2, only 537 in 2017 Q2.
– 2017 First-Half Sales: -4% to 9,297 — Now down to only two models – the Chrysler 300 sedan and Chrysler Pacifica minivan – one of two FCA namesake brands is on track for scarcely traceable Canadian volume. In 2005, Chrysler’s lineup was broad, and the brand sold nearly 3,900 vehicles per month in Canada. With the 200 virtually defunct, Chrysler sold only 1,126 vehicles in June 2017.
– 2017 First-Half Sales: +2% to 9,365 — Despite losing 4 percent of its sales in 2016, Honda’s Acura division topped 20,000 sales last year for just the second time since 2007. As Acura improves capacity for the two most popular models, the Acura RDX and Acura MDX, Acura’s Canadian sales may recover more noticeably in the second-half of 2017. May sales jumped 15 percent, for example, and June volume rose 12 percent.
– 2017 First-Half Sales: -2% to 11,290 — Mitsubishi’s ever-shrinking lineup (the Lancer is next to go) has actually managed to produce relatively steady Canadian sales over the last half-decade. Though down from 2014’s record levels, Mitsubishi’s volume isn’t down by much: only 1 percent. Now inside the Renault-Nissan empire, Mitsubishi Canada generates six-tenths of its Canadian sales with the RVR and Outlander utility vehicles.
– 2017 First-Half Sales: +17% to 12,164 — Toyota Canada’s Lexus luxury division has historically not been the high-achiever here that it is in the United States. But Lexus is surging. After the brand achieved record sales levels in 2013, that record was broken in 2014, with more record outputs in 2015 and 2016. Lexus is on track for 65 percent more sales in 2017 than in 2013 with huge gains across its RX350-led utility vehicle division.
– 2017 First-Half Sales: +17% to 18,204 — Consistently one of Canada’s fastest-growing brands, Audi sales have grown on a year-over-year basis in each of the last 11 years, more than quadruplng since 2005. 2017’s substantial growth – Audi has managed to outsell BMW in brief spells – has been powered by the best-selling model, the second-generation Audi Q5, and by the brand’s best-selling car, the Audi A4, sales of which are up 42 percent in an anti-car market.
– 2017 First-Half Sales: +1% to 18,830 — 2017 is on track to be BMW Canada’s ninth consecutive year of sales improvement, though the margins are narrow and BMW is on danger of losing its second-place luxury brand status. Long reliant on the 3 Series for a huge percentage of the company’s sales, BMW now produces the majority of its volume with SUVs: X1, X3, X4, X5, and X6. That lineup will soon grow with an X2 and X7.
– 2017 First-Half Sales: +12% to 26,290 — By far Canada’s top-selling premium brand, Mercedes-Benz has generated 23,068 sales with its non-van cars and SUVs so far this year. The Mercedes-Benz C-Class, Canada’s top-selling luxury car, is up 32 percent to 6,051 sales, a stunning achievement for a car in a market that’s increasingly less interested in cars. Mercedes-Benz has also seen a near doubling in sales of the GLC, the brand’s second-best-selling model.
– 2017 First-Half Sales: +11% to 26,433 — Suddenly immune to failure, Subaru is now launching the second-generation Impreza-based Crosstrek to critical acclaim. The Crosstrek forms one-third of Subaru’s current high-riding lineup – Crosstrek, Forester, Outback – that generates nearly two-thirds of the brand’s sales. Subaru is on pace for 55,000 Canadian sales in 2017, twice the number of Subarus sold in 2011.
– 2017 First-Half Sales: -11% to 28,366 — Hard hit by a diesel emissions scandal that broke nearly two years ago and wiped out a large chunk of the company’s Canadian sales, Volkswagen continues to operate in slow recovery mode in Canada. Yet after 13 months of decline, June sales jumped 30 percent, year-over-year, to a 14-month high. Boosted by the new Volkswagen Atlas, 472 copies of which were sold, Volkswagen sold 6,624 vehicles in June.
– 2017 First-Half Sales: -25% to 34,475 — After record sales of more than 83,000 units in 2016, nearly double the total achieved only three years prior, Jeep sales have tumbled by a quarter in 2017’s first-half. It wasn’t unpredictable. The current generation Wrangler is at the end of its rope. The Cherokee is old. The Patriot is dead. The Compass replacement is only just ramping up. Expect to see significant recovery in the second half of 2017 and early 2018.
– 2017 First-Half Sales: +7% to 36,507 — Mazda Canada sales fell to a five-year low of 69,210 units in 2016, a second sub-70K year for a brand that averaged 81,000 sales between 2005 and 2009. In 2017, with a 7-percent uptick in the first-half powered by the new Mazda CX-9 and CX-5, Mazda is on track to reach a seven-year high.
– 2017 First-Half Sales: +1% to 36,734 — Finally recovering in 2016 after three consecutive years of decline, Kia’s Canadian sales continue to rise in 2017, albeit modestly. The credit belongs to the Kia Sportage, sales of which are up 24 percent this year, plus an additional 624 sales brought in by new product: the hybrid Niro wagon that Kia wants to call a crossover.
17 First-Half Sales: -1% to 44,730 — Despite a 23-percent increase in car sales from the Dodge Challenger and Dodge Charger, Dodge sales are sliding slightly in 2017 – likely the fourth consecutive year of decline – because of declines from the brand’s two best-selling models: Grand Caravan and Journey. The pair has lost nearly 1,900 sales through the first half of 2017.
– 2017 First-Half Sales: +18% to 49,152 — One of only four auto brands operating in Canada without a passenger car lineup, along with Jeep, Ram, and Land Rover, GMC is GM Canada’s second-highest-volume brand. The GMC Sierra, meanwhile, is GM Canada’s top-selling model. Thanks largely to the Sierra’s 21 percent year-over-year improvement, GMC is on track for a record 100,000 sales in 2017.
– 2017 First-Half Sales: +17% to 60,991 — With Canada’s second-best-selling line of vehicles, Ram pickups, and a commercial van duo, FCA’s Ram brand is no longer just some minor Dodge offshoot. No FCA brand generates more Canadian sales. No car-free brand sells more vehicles. Only 5 percent of Ram sales are van-derived. 95 percent come from pickup trucks.
– 2017 First-Half Sales: -8% to 66,879 — In a booming Canadian auto market, Hyundai is one of only three top-ten brands to sell fewer new vehicles in the first-half of 2017 than in the same period one year ago. But among those three, Hyundai’s drop is most severe. As expected, you can blame cars at a Hyundai brand that has always been car-reliant. With major Accent, Elantra, and Sonata declines, Hyundai car volume is down 13 percent to 36,916 units in 2017.
– 2017 First-Half Sales: +8% to 67,796 — Nissan reported its first 100,000-sales year in 2014 but has seen major increases ever since. With a first-half pace set to deliver more than 130,000 sales in 2017, this year’s volume will likely represent a 75-percent increase over the last decade. The popular Nissan Rogue deserves much of the credit, and Nissan’s small crossover lineup has now been bolstered by the Qashqai. Those two models accounted for more than one-third of the brand’s sales.
– 2017 First-Half Sales: +17% to 85,762 — Let’s face it: the GM of today is not the GM of yesteryear. Structured differently, with different intentions, we’re not about to see absurd market share from General Motors in 2017 or even 2018 or 2019. Chevrolet, too, doesn’t attract as many buyers as it did at the turn of the century. But sales in 2017, bolstered by a popular Silverado pickup and the new Equinox, are expected to rise to a decade-high.
– 2017 First-Half Sales: +12% to 90,138 — Honda’s record output of 166,449 sales in 2016 will, if all goes according to plan, be smashed in 2017. The Civic is on track for one of its two best years ever. CR-V sales are soaring. There’s a new Honda Accord about to go on sale. At the current pace, Honda will sell more than 185,000 vehicles in Canada in 2017.
– 2017 First-Half Sales: -1% to 102,119 — Let down by decreased pickup truck sales in a booming truck market and the slow replacement phase of the Toyota Camry, Canada’s most popular midsize car, the Toyota brand has seen its sales dip slightly in 2017. The Toyota RAV4 stands as Canada’s top-selling utility vehicle, however, and Corolla sales are rising. 2017 could yet end on the upswing for Toyota Canada.
– 2017 First-Half Sales: +7% to 156,008 — For a Ford brand that averaged fewer than 260,000 annual sales over the last decade, the possibility of 300,000 sales is an exciting proposition in 2017. It’s all made possible by the F-150-led Ford F-Series range, which is likely to end the year with 150,000 sales on its own, outselling almost every other auto brand in Canada. The F-Series accounts for 50.3 percent of Blue Oval sales in Canada.
Despite the continued decrease of passenger car sales, Canadians are buying more new vehicles than ever before; more SUVs and crossovers; more pickup trucks.
2017’s first-half resulted in more than one million new vehicle sales across Canada, a 5-percent increase compared with 2016, which was itself the best year for the auto industry on record. These are the 30 auto brands that collect the greatest number of Canadian buyers.