The Canadian market is eating up SUVs for breakfast, lunch, and dinner, but somehow, six-tenths of the way through 2017, these 25 are actually losing sales
#25: Dodge Durango | -1%
– July 2017 YTD Sales: -1% to 4,217 – Six years into the reign of the third-generation Dodge Durango, Durango volume climbed to a 12-year high of 6,266 units in 2016, more than double its annual average. FCA Canada’s big three-row utility vehicle is only marginally off that pace in 2017.
#24: Ford Edge | -4%
– July 2017 YTD Sales: -4% to 4,217 – Canadian sales of the Oakville, Ontario-built Ford Edge climbed to record high levels of more than 20,000 units in calendar year 2016. That pace has been difficult to match in 2017, but Ford is still on track for the second-best year of Edge sales in history.
#23: Lincoln MKC | -6%
– July 2017 YTD Sales: -6% to 1,480 – The Ford Escape-based Lincoln MKC has never managed to take off with the force of segment stalwarts such as the Audi Q5, BMW X3, and Mercedes-Benz GLC. The MKC also struggles in a lineup controlled by the larger, not much more costly Lincoln MKX. MKC sales fell 12 percent in 2016, its second full year on the market, and are down 6 percent this year.
#22: Land Rover Range Rover Sport | -6%
– July 2017 YTD Sales: -6% to 1,688 – It’s the best-selling model in the Jaguar-Land Rover lineup. But at the current rate of (albeit modest) decline, the Range Rover Sport could lose its crown to the Jaguar F-Pace in short order. Year-to-date, Range Rover Sport sales are down 6 percent to 1,688 units, only 53 units ahead of the less costly F-Pace.
#21: Hyundai Santa Fe Sport | -7%
– July 2017 YTD Sales: -7% to 13,556 – Despite the Canadian SUV/crossover boom, Canadian sales of the Hyundai Santa Fe Sport fell to a four-year low in 2016. Still undeniably popular, the Santa Fe Sport is squeezed from the bottom by the newer Tucson’s popularity and from the top by the Santa Fe XL’s value quotient. At the current pace, the aging Santa Fe Sport is on track to tumble to a nine-year low in 2017.
#20: BMW X5 | -7%
– July 2017 YTD Sales: -7% to 3,529 – BMW smashed its two-year-old X5 sales record in 2016, besting 2014’s output by 27 percent. Through the first seven months of 2017, BMW X5 sales are off last year’s record pace by 274 units. The X5, X3, and X1 now account for 48 percent of BMW Canada volume.
#19: Ford Flex | -9%
– July 2017 YTD Sales: -9% to 1,872 – Generally speaking, Canadian sales of the Canadian-built Ford Flex have been in perpetual decline. From a peak of 6,047 sales in its first full year of 2009, the Flex fell to only 1,789 sales in 2015 before perking up slightly in 2016. The first and only Flex is expected to reach the end of its production run in 2019.
#18: Chevrolet Traverse | -9%
– July 2017 YTD Sales: -9% to 2,340 – Nearly a decade passed between the launch of the first Chevrolet Traverse and today. Now, finally, GM is launching the second-generation Traverse. The hiccup in Canadian volume is predictable during the transition phase. Traverse sales peaked in 2010 and then hit a five-year high in 2016.
#17: Chevrolet Suburban | -11%
– July 2017 YTD Sales: -11% to 1,009 – After averaging 1,100 annual Canadian sales for a decade, GM Canada sold 2,173 Chevrolet Suburbans in 2016. GM isn’t terribly far off that pace in 2017, either. Indeed, GM will sell more Suburbans in the first two-thirds of 2017 than in most calendar years.
#16: Land Rover Discovery Sport | -11%
– July 2017 YTD Sales: -11% to 1,308 – As the entry point to Land Rover’s range, the Discovery Sport should not be mixed up with the larger Discovery, a successor to the LR4 that returns to Land Rover naming roots. The Discovery Sport is rare by the measure of other similarly-sized luxury utility vehicles such as the Audi Q5 and Acura RDX but far more common than its LR2 predecessor.
#15: Audi Q3 | -12%
– July 2017 YTD Sales: -12% to 2,061 – An older model before it even arrived on Canadian soil, the Audi Q3 has suffered from declining sales in eight of the last ten months now that the Q3 has been on the market for three years. There’s a newer Audi Q5 stealing all the limelight in Audi’s own showrooms; newer entry-level luxury models elsewhere, as well.
#14: Jeep Renegade | -12%
– July 2017 YTD Sales: -12% to 2,317 – FCA Canada has in no ways been able to enjoy the same level of Jeep Renegade success the subcompact utility has generated in the United States. In 2016, in a U.S. market nine times larger than Canada’s, the Renegade sold 27 times more often in the U.S. Even in 2017, Renegade sales are still 21 times stronger. The Renegade is a U.S. segment leader; an also-ran in Canada.
#13: Subaru Crosstrek | -13%
– July 2017 YTD Sales: -13% to 4,646 – Subaru Canada grew its Crosstrek volume in 2013, 2014, 2015, and 2016, earning 59 percent more sales in 2016 than in 2013. 2017’s year-to-date decline is no surprise as Subaru prepares to launch the second-generation Crosstrek based on the new-for-2017 fifth-gen Impreza.
#12: Volvo XC90 | -14%
– July 2017 YTD Sales: -14% to 1,492 – After more than a dozen years in which the first-generation Volvo XC90 toiled away, the second-generation Volvo XC90 arrived to critical acclaim and marketplace success. 2016 was its best year ever, with 2,951 sales. But volume is down 14 percent in 2017, a drop of 239 sales for Volvo Canada’s dealers over the last seven months.
#11: Mercedes-Benz GLE-Class | -16%
– July 2017 YTD Sales: -16% to 3,862 – In six out of the last seven months, Canadian sales of the Mercedes-Benz GLE have fallen on a year-over-year basis. Now operating as one of the older members of its segment — the GLE used to be known as the third iteration of the M-Class — GLE sales are on track to fall to roughly 6,100 units in 2017. But that’ll still be the second-best year in the model’s history.
#10: Jeep Wrangler | -17%
– July 2017 YTD Sales: -17% to 10,491 – There will be a new Jeep Wrangler in 2018. In 2017, sales are falling sharply for what will likely be the third consecutive year of decline after 2014’s all-time high of 23,057 sales. Rewind a decade and Jeep was selling only 8,600 Wranglers per year.
#9: Porsche Cayenne | -17%
– July 2017 YTD Sales: -17% to 1,143 – With the launch of the first Porsche Macan, it was expected that the less costly Porsche utility vehicle would have an impact on sales of its more expensive sibling, the Porsche Cayenne. It didn’t, at least not at first. As Porsche readies a third-generation Cayenne, sales are off 2016’s pace due to a 239-unit decrease over 2017’s first seven months.
#8: Volkswagen Tiguan | -21%
– July 2017 YTD Sales: -21% to 5,358 – As Volkswagen launches the second-generation Tiguan, the old Volkswagen Tiguan will hang around as the Tiguan Limited. Regardless, Tiguan sales are down by more than a fifth in the first seven months of 2017. Volkswagen averaged 11,000 annual Tiguan sales over the last three years, up from a three-year annual average of 6,100 sales between 2011 and 2013.
#7: Mercedes-Benz GLA-Class | -23%
– July 2017 YTD Sales: -23% to 2,178 – Mercedes-Benz is thoroughly refreshing its subcompact GLA crossover for the 2018 model year. In the meantime, sales are down by nearly a quarter as volume has declined in each of the last six months. The GLA’s segment also now includes the Infiniti QX30, a GLA-based twin that wasn’t on sale in early 2016.
#6: Jeep Cherokee | -23%
– July 2017 YTD Sales: -23% to 14,885 – Canadian sales of the Jeep Cherokee rose to an all-time record high of 32,250 units in calendar year 2016. In 2017, Jeep is on track for fewer than 25,000 Cherokee sales as the Jeep brand faces its fair share of complex replacement cycles, and as the Cherokee approaches its fifth model year.
#5: Buick Enclave | -24%
– July 2017 YTD Sales: -24% to 1,583 – One of four General Motors utility vehicles on this list, the Buick Enclave has seen its sales drop by nearly a quarter in early 2017 as GM Canada’s dealers prepare for the arrival of a second-generation Enclave. Finally. Enclave sales peaked in Canada in 2008, its first full year on the market, but were 27-percent lower in 2016 than 2008.
#4: Chevrolet Trax | -30%
– July 2017 YTD Sales: -30% to 3,625 – As Canada’s subcompact crossover growth rate slows now that it’s no longer the blossoming pre-teen it was a couple of years ago, the Chevrolet Trax suffers one of the sharpest losses in the group. Let down as well by clear-out prices for the departing second-generation Equinox, Trax demand plunged by nearly a third in 2017’s first seven months.
#3: Hyundai Santa Fe XL | -31%
– July 2017 YTD Sales: -31% to 3,742 – The flagship of Hyundai’s utility vehicle range is this Hyundai Santa Fe XL, known simply as the Santa Fe south of the border. Santa Fe XL sales have increased every year in Canada since its 2013 debut, rising 22 percent to 7,981 sales in calendar year 2016. But in 2017, Hyundai is on track for 5,500 Santa Fe XL sales in Canada.
#2: Infiniti QX50 | -34%
– July 2017 YTD Sales: -34% to 1,047 – Not surprisingly, Canadian sales of the long-running Infiniti QX50 (that was previously known as the Infiniti EX) have fallen by a third in early 2017 as Nissan approaches the replacement phase for a long-awaited second-gen model. The QX50 sits above the Mercedes-Benz-based QX30 in Infiniti’s utility vehicle lineup.
#1: Nissan Juke | -41%
– July 2017 YTD Sales: -41% to 1,569 – Facing a likely discontinuation after the 2017 model year – Nissan hasn’t yet officially announced the Juke’s Kicks replacement – sales of the Nissan Juke are predictably plunging. Indeed, Juke sales are falling faster than any other utility vehicle in Canada. More than 27,000 have been sold in Canada since 2010.
As the Canadian auto industry grapples with decreased demand for passenger cars, the market surges toward a fifth consecutive year of record total auto sales because of steadily rising SUV/crossover volume.
But simply being a utility vehicle isn’t a guarantee of Canadian sales success. These are the 25 most rapidly declining SUVs and crossovers in Canada in 2017’s first seven months.
We’ve excluded officially discontinued models that are in their final model year and, for the sake of truly seeing where the SUV/crossover market loses a measure of sales, vehicles far outside the mainstream that generated fewer than 1,000 sales in the first seven months of 2017.