These are the cheapest auto brands
Kia average suggested retail price: $22,828
Mazda average suggested retail price: $23,311
Mitsubishi average suggested retail price: $23,498
Chrysler Group average suggested retail price: $25,982
Subaru average suggested retail price: $26,966
Hyundai average suggested retail price: $28,054
Honda Motor Company average suggested retail price: $32,551
Toyota Motor Corporation average suggested retail price: $33,518
Ford Motor Company average suggested retail price: $33,707
Nissan Motor Company average suggested retail price: $38,273
General Motors average suggested retail price: $38,766
Volvo average suggested retail price: $42,964
BMW-Mini average suggested retail price: $45,114
Volkswagen Group average suggested retail price: $52,133
Jaguar-Land Rover average suggested retail price: $73,498
Daimler average suggested retail price: $78,819
With the Rio, Soul, Forte, Rondo, and Sportage holding fort at the low end and only the recently-introduced Cadenza arriving in Canada with a base price above $30,000, Kia is, has been, and will continue to be a value-oriented brand. Exclude the Cadenza and Kia’s average base price actually falls below $21,000.
Like Kia, Mazda only offers one model with a base price above $30,000, although many of its models can reach above that barrier. 54% of the vehicles Mazda Canada sells are variants of the 3, which starts at $15,995 and climbs to $32,645.
Now that the Galant, Endeavor, and Eclipse are gone, Mitsubishi competes with a compact sedan, a small crossover, a smaller crossover, and a city-sized electric car.
Fiat: $17,995; Jeep: $25,045; Dodge: $25,966; Ram: $26,995; Chrysler: $31,745.
Chrysler’s brands perpetually advertise prices that are much lower than their official MSRPs. Thus, these figures would be much lower if we took into account, for example, the Grand Caravan’s real-world base price of $19,895 rather than its stated MSRP of $27,995. You can’t have it both ways, however. You either claim low base prices or insist on telling customers that you’re discounting the van by $8100.
Although Subaru’s least expensive car is more expensive than many of its rivals, thanks mostly to standard all-wheel-drive, Subaru doesn’t market any truly pricey cars. Granted, the brand’s average base price would fall below $25,000 if we excluded the extremely rare Tribeca.
The perception of Hyundai as a value-biased brand forges ahead unchanged by the brand’s surprisingly high average base price. Remove the Equus from the mix and Hyundai’s average falls to $24,005.
Honda: $25,360; Acura: $42,824.
Acura, Honda’s so-called premium brand, doesn’t market a single car with a base price above $50,000. That says nothing about the quality of the brand’s leather, but a dozen Mercedes-Benzes with base prices above $50,000 does, in the minds of many critics and consumers, question Acura’s placement in the auto brand hierarchy.
Scion: $20,291; Toyota: $27,414; Lexus: $54,756.
Toyota prices range from a low of $14,255 for the brand’s own Yaris to $151,900 for the hybrid Lexus LS, a price which includes a $20,700 option package. In between, you’ll find Canada’s third best-selling car, third-best-selling utility vehicle, and fifth-best-selling truck, the Corolla, RAV4, and Tacoma, respectively.
Ford: $26,180; Lincoln: $51,770.
The Ford brand’s $26,180 average base price is jacked up by the inclusion of the $47,481 Expedition, without which the average falls to near $24,000. Ford markets six vehicles with base prices under $25,000.
Nissan: $33,542; Infiniti: $49,764.
Subtract the GT-R from the Nissan brand average and the figure falls $4600 to $28,955. The GT-R’s base price of $106,930 rises to $119,565 in fully-optioned trim.
Chevrolet: $31,098; Buick: $32,918; GMC: $38,930; Cadillac: $60,354.
The averages at Chevrolet and GMC are pushed higher because of the Tahoe, Silverado, Yukon, and Yukon XL. Buick’s is brought down by the Verano, which is by far the brand’s least expensive model. Cadillac, meanwhile, sells three Escalades with prices above $80,000, three sedans with prices under $50,000, and a roomy crossover that undercuts most of its competitors.
Canadians are ignoring Volvo at an increasingly frightening rate, and could it be because Volvo’s prices are too high? The base price of Volvo’s core sedan, the S60, is 23% higher in Canada than it is in the United States. Its Audi rival, the A4, is only 12% more here.
Mini: $26,179; BMW: $58,368.
It’s hardly fair to call the Mini Cooper and Fiat 500 rivals. The 500 starts at $15,995 and in hot Abarth mode is a $24,495 car. Mini charges $23,600 for a basic Cooper. The new Paceman starts at $26,800 and the Roadster is a $28,900 car; $32,900 in Cooper S form.
Volkswagen: $28,848; Audi: $59,982; Porsche: $72,120.
The average base price of Volkswagen’s four most popular cars – which account for nine out of every ten VW brand sales – is $20,982.
Land Rover: $67,091; Jaguar: $81,506.
There are no surprises here. Jaguar and Land Rover sell expensive cars and SUVs. 79% of the Tata-owned group’s Canadian volume comes from the Range Rover side of the ledger. Both the Range Rover Evoque and Range Rover Sport outsell the whole Jaguar brand.
Smart: $14,400; Mercedes-Benz: $83,113.
True, we’ve ignored manufacturers like Ferrari, Bentley, and Rolls-Royce. But Daimler AG, in large part thanks to high-end machines like the SLS AMG, SL-Class, and CL-Class, has the highest average base price of any manufacturer competing in Canada. However, Smart, a Mercedes-Benz subsidiary, with its one Fortwo model, actually offers the lowest average base price of any brand in Canada. The two poles meet in Mercedes-Benz’s Canadian showrooms.