No, we’re not horsing around – this is a “Moxie Car.” Moxie was the first mass-marketed soft drink in the U.S., originating as a patent medicine in 1876 and then sold as a beverage in 1884. It’s still around today and is the official soft drink of Maine. Back in the 1920s, the company turned cars into horses for advertising, with a steering wheel in the horse’s withers and pedals in the “stirrups.”