Toyota ran away with this year's Canadian Black Book Best Retained Value Awards, winning in eight of the 20 divisions the vehicle valuation company divides the industry's offerings into, including the hard-fought pickup truck categories.
Pickups account for something like 20 per cent of all new-vehicle sales in Canada, demonstrating the payoff from the efforts manufacturers like Toyota have made to endow these workhorses with comfort and convenience features to rival some upscale cars.
Pickup trucks are big money-makers in today’s auto industry, and while Toyota’s models are far from bestsellers, its trucks’ strong resale values make big winners out of buyers who chose the Tacoma, Black Book’s winner in the small pickup class.
Toyota also took home first place among full-size trucks with its Tundra model.
Tundra sales pale compared to those of the Ford F-150, Ram 1500, Chevrolet Silverado and GMC Sierra, but it holds its value better than those domestic models. Canadian Black Book’s Brian Murphy said that’s largely because Toyota doesn’t pile on showroom incentives the way those other brands do, a practice that drives down used values.
Minivans are not the family favourites they used to be, but Toyota’s Sienna was another winner for this Japanese brand. The Sienna beat the Honda Odyssey and Kia Sedona for best retained value among four-year-old models.
The Promaster is one of a new breed of full-size vans that come to North America from Europe, where narrower roads force designers to build vehicles whose interior space comes thanks to a high roof rather than a wide body. The Ram Promaster is based on the Fiat Ducato.
The Ram Van is a now-defunct cargo van version of the Dodge Grand Caravan that was replaced with the Ram Promaster City, another Fiat-based van brought over from Europe.