Audi has a pretty crowded booth at the Los Angeles Autoshow with several of their new redesigns including the new TT and TTS, the new Q3, the new A6 and A7, not to mention the impressive R8 Competition on display.

The star of the show though is Audi’s Prologue Concept which shows off the new styling direction the brand will take under new chief designer Marc Lichte.

The Prologue – Lichte’s first major debut since joining Audi earlier this year – is a striking four-seat luxury coupé with proportions similar to Mercedes’ S-Class coupé.

The Prologue is somewhat shorter and flatter than today’s production A8 with a lower, more sloped roof. Up front, the prominent grille with the four rings remains, but is noticeably wider and sits a little lower than what we’re used to seeing from Audi. Wedge-shaped headlights now sit higher, above the new air intakes with blade elements.

The flared arches are a nod to Ur-Quattro coupés of the 80s. At the back end, the C-pillar is angled forward giving a sense of movement to the car with a narrow strip of LED taillights. And, as this is a high-performance coupé, the Prologue also features a full-width diffuser element integrated between twin exhaust tips.

Under the hood, the Prologue packs an evolution of the 4.0 litre twin-turbo V8 engine found in current Audis mated to an eight-speed automatic transmission and Quattro all-wheel drive. The engine is tuned to make 605 horsepower and 516 lb.ft of torque. Audi says that will get the Prologoue from 0-100 km/hr in just 3.7 seconds.

Inside the Prologue is light, refined and clean with four touch screens peppered in.

Lichte’s first concept is a stunner. You can certainly expect to see elements of the new design show up across the entire Audi range in the coming years. Whether or not the Prologue will ever see it’s way to production is another question. If reaction is positive don’t be surprised to see a new vehicle – A9 you say? – at the top of the Audi range based on the Prologue.